Notes on creative business.
On branding, design and printing; Articles filtered from the heart of the business and real projects.
Design articles
How to Create a Brand Identity for a Startup?
Determine your startup's logo, color, typography and application needs. First-launch brand identity coverage and selection guide from Selçuk Aker.
Startup Design Budget: UI/UX and Brand Proposal
Compare MVP, brand identity, and web design proposals to the scope of delivery. Screens, revisions and developer turnover in the startup design budget.
How to Design a Product Prototype to be Presented to Investors?
User flow, prototype scope and presentation scenario for investor demo. Separate product design from working software and validated results.
Working Remotely with a Freelance Designer for a Startup
Organize brief, DM, Figma file and developer handoff in startup design team. Direct working model with Selçuk Aker.
Startup Launch: Digital Marketing Design Plan
During your startup launch, prepare the landing page, advertising visuals, presentation and product screens with the same message. Scope of campaign management with design.
Design Mistakes Made by Early Stage Startups
Coverage bloat, missing screen states, and inconsistent brand language in the first product. Checklist for planning startup design without rework.
Graphic Designer Selection: Find the Expert Suitable for Your Project
How should you evaluate portfolio, scope of work, print and digital deliverables when looking for a graphic designer? Selection guide for businesses from Selçuk Aker.
Design Job List for Businesses Looking for Graphic Designers
If you are looking for a graphic designer, first clarify the job list. Brief and delivery plan for single file, campaign and regular design support.
What Does a UI Designer Do? Interface Design Deliveries
Screens, components, responsive states and details to look for in Figma delivery when choosing a UI designer. Interface design guide from Selçuk Aker.
Working with a UX Designer: Research, Flow and Testing
What does a UX designer do? Scope guide for translating user research, task flow, prototyping, and testing results into project decisions.
What Deliverables Should You Ask for When Choosing a Web Designer?
A selection guide that distinguishes page structure, mobile appearance, content, source file and software scope for businesses looking for a web designer.
Mobile App Designer: From Screen to Developer Handover
What should you check in user flow, idle and error states, prototype and developer delivery when choosing a mobile app designer?
Working with a Catalog Designer: From Product Data to Layout
A guide to preparing product tables, page layouts, covers, printing and digital catalog delivery for companies looking for a catalog designer.
When Choosing a Logo Designer, Look at More Than Illustrations
Brief, real use tests, variations and source file delivery for brands looking for a logo designer. Selection guide from Selçuk Aker.
Label Designer: Product Line and Print Preparation
How should you prepare the size, product information, variant, barcode area and manufacturer template when working with a label designer?
Presentation Designer: Corporate and Investor Presentation
Before working with the presentation designer, prepare the content, data, narrative order, and editable file expectations. Corporate presentation and pitch deck guide.
Video Brief for Motion Graphics Designer
Prepare message, duration, format, audio and revision scope for motion graphic and video design. Deliverables expected from a motion graphics designer.
E-Mail Designer: Newsletter and Mailing Preparation
When preparing a newsletter with an email designer, clarify responsibility for content order, mobile appearance, use of images, and HTML implementation.
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