Notes on creative business.
On branding, design and printing; Articles filtered from the heart of the business and real projects.
Design articles
January Important Days and Social Media Content Plan
Selection of content for the stove in line with brand goals, accessible design, education and clean energy themes. Turn the sharing calendar into a workable brief.
Important Days in February: Content and Design Plan for Brands
Don't squeeze February communication into a Valentine's Day campaign alone. Topic selection, format and production suggestions for science, language and brand expression.
Important Days in March and Responsible Brand Communication
Tie the themes of women, forests and water into brand communications in the March content calendar. Actual contribution, source and visual production control.
April Important Days and Creative Content Calendar
Creativity, environment and book themed brand content for April. Planning and delivery control of carousel, event announcement and campaign visuals.
Personalization Based on Behavior: UX Scenarios for Website
Design the trigger, content, default state, and measurement plan together while translating user behavior into a personalized interface.
Design Brief for Marketing Automation: Channel, Data and Content
What needs should be written in email, web and notification design when evaluating Insider and similar tools? Clarify deliverables before platform selection.
Cookie Preferences and Measurement: The Right Questions in Web Design
A preparedness plan independent of the old “cookies are going away” news: preference screen, tag inventory, data limits and measurement responsibility.
How to Perform Competitor Analysis? Guide to Brand and Web Design
Examine service narrative, navigation, proof and offer flow without copying the competitor's look. Turn findings into actionable design decisions.
SEM and SEO Difference: From Search Ad to Landing Page
Separate advertising, organic visibility and landing page tasks in search engine marketing. Design guide for offer message, page coverage and measurement.
What is Programmatic Advertising? Banner and Creative Production Guide
Design preparation for programmatic advertising: format matrix, message hierarchy, dynamic fields, file control and delivery to the media team.
Why Do I Have Few Followers? Guide to Evaluating Social Media Content
If the number of followers does not increase, examine the profile, content, reach and target audience separately. Actionable control steps for social media design from Selçuk Aker.
Template or Custom Design? Website Selection Guide
Compare ready-made theme and custom web design in terms of content, budget, mobile usage, maintenance and ownership. Clarify the difference between WordPress and custom design.
Design Job List for Businesses Looking for Graphic Designers
If you are looking for a graphic designer, first clarify the job list. Brief and delivery plan for single file, campaign and regular design support.
What Does a UI Designer Do? Interface Design Deliverables
What to look for in screens, components, responsive states and Figma handoff when choosing a UI designer. An interface design guide from Selçuk Aker.
Working with a UX Designer: Research, Flows and Testing
What does a UX designer do? A scope guide to turning user research, task flows, prototypes and test results into project decisions.
When Choosing a Logo Designer, Look at More Than Illustrations
Brief, real use tests, variations and source file delivery for brands looking for a logo designer. Selection guide from Selçuk Aker.
Label Designer: Product Line and Print Preparation
How should you prepare the size, product information, variant, barcode area and manufacturer template when working with a label designer?
Presentation Designer: Corporate and Investor Presentation
Before working with the presentation designer, prepare the content, data, narrative order, and editable file expectations. Corporate presentation and pitch deck guide.
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