April content plan can organize spring campaigns and informative publications within the same brand language. First, separate which content is an announcement, which is information, and which is an offer. As Selçuk Aker, I choose the format required for the message and plan the text and visual preparation to be completed before the publication date.
Selected dates for April
| Date | Day | Possible content |
|---|---|---|
| April 21 | World Creativity and Innovation Day | Transformation of an idea into design decisions |
| April 22 | International Mother Earth Day | Sourced information or verified practice |
| 23 April | World Book and Copyright Day | Publication design, source and image usage rights |
International days can be verified in the UN calendar. When planning April 23 communication in Turkey, consider the context of National Sovereignty and Children's Day separately; Do not mix messages from different days in a single campaign text.
Describe the design process in context
In the creativity theme, instead of just showing the finished image, you can explain the order of decisions: need, first draft, rationale for elimination, and final implementation. Intermediate works that the client does not allow to be published should not be shared. A concept sample should not be labeled as actual client work.
For me, the purpose of this explanation is to show that design is not just decoration. The order of information in a catalogue, the task flow in a web interface or the product hierarchy in packaging are examples of concrete decisions.
Source control of book and event content
If a book's cover, inside page or excerpt is to be used, check the terms of use. Citing the source alone does not provide permission for every use. Date, location, registration link and capacity information in the event announcement must be approved by the content manager. Instead of condensing a long program into a single small image, use a carousel or detail page.
Brief pre-release check
- Are the dates in the image and description the same?
- Can the main information be read on the mobile screen?
- Does the listing or product link go to the right place?
- Is the final file the approved version?
We can determine the required production scope through book cover and layout design, social media design and my portfolio.
Frequently asked questions
When should I prepare the April calendar?
Allow sufficient production time prior to releases based on visual, permission and approval needs. Start earlier if shooting or event information is required.
Can two different messages be shared on the same day?
Maybe; However, the purpose, audience and visual layout of each message should be evaluated separately. Do not pile irrelevant titles on a single image.
Is the content calendar included in the design delivery?
It depends on the scope. Topic plan, text, design and publication management are separate tasks; Which ones are required are determined at the proposal stage.
