From file to accurate delivery.
From ready file to new material
Graphics production
Brochures, catalogs and campaign materials in the current brand language.
Adaptation
Arrangement of the main design according to size, medium and content needs.
File delivery
Preparation in designated formats for print or digital publication.
Freelance graphic designer support: let's turn the task at hand into a clear delivery plan
You may have a brand guide, a back catalogue, or a campaign file that needs to be ready for publication. As a Freelance graphic designer, I first separate the elements to be protected and the sections that need to be prepared again. I am Selçuk Aker; I plan production, adaptation and file preparation according to the medium in which your work is used.
I'm Selçuk Aker. I am a graduate of Marmara University, Faculty of Fine Arts, Graphic Design. I focus on preparing the design appropriate to the place of use in catalogs, packaging, brochures, outdoor and digital visual works. I care about a file not only looking good on the screen but also being readable, updatable and transferable to the right production.
The terms “graphic designer” and “graphic designer” alone do not convey different levels of quality. On this page I cover production, customization, and file delivery needs. If you are looking for a new brand direction or comprehensive visual system, you can also examine that way of working on the freelance graphic designer page.
Which jobs can we plan with the support of a freelance graphic designer?
Product catalog and brochure preparation
I am preparing a catalog design to add new products, establish the page layout and present technical information in a comparable manner. In brochure design, folding, distribution location and reading order are decisive. We create an organized content resource with product codes so that text and images match.
Packaging and label applications
According to the approved production template, we can package design or apply new varieties to the existing series. We separate product name, quantity, and other variable information from common brand fields. Physical dimensions, material and cutting conditions with the manufacturer; It is necessary to clarify the accuracy of the product information with the brand official.
Fair, roll-up and outdoor visuals
I do not prepare roll-up design, fair stand graphics and billboard design by enlarging the same image. The viewing distance, installation area and time of the viewer are different. I organize the main message according to the actual use of each material and ask for the manufacturer's measurements from the beginning.
Social media and advertising adaptations
I can adapt your ready-made campaign direction to different digital measures or prepare social media visuals for specified content. I re-evaluate the placement of text and images in square, vertical and horizontal use. Naming files with the release domain on delivery reduces using the wrong version.
What status is your file in? Let's start working from there
If your editable design is ready: I review the current layout through the source file, linked images and necessary font information. We determine which areas will be preserved and what will change. Opening a file does not necessarily mean that the content can be edited without problems; First, a short file check is performed.
If there is only a PDF or image: I will evaluate whether the change can be applied to the existing file. Text and objects may not be found separately in a single image. Instead of pricing the work that requires re-installation as a minor revision, we clearly discuss its scope.
There is content, but if there is no design: We prepare a sample layout with the product list, texts and images. For multi-page or multi-format jobs, approving a representative sample first helps prevent the basic orientation from changing after the entire production is completed.
Short list of files to send before production
- Place of use of the work: print, web, social media, trade show or other area.
- Number, size and language options, if any, of the requested materials.
- Current logo, brand guide and editable previous files.
- Approved texts, product codes and matching images.
- Technical template of the printing house, packaging manufacturer or applicator.
- Target delivery date and information of the person who will give final approval.
If all your ingredients are not ready, we can start by listing the missing items. However, it would not be correct to fill in missing product information with guesswork or assume production measurements. We keep visible on the calendar which task depends on which information.
Let's keep track of revisions and approvals in a single file
When editing a catalog, specifying the product code and page number instead of saying "change the photo of this product" makes it easier. We collect revisions in a single list and track which version the change was implemented in. In projects where more than one person comments, it is important to have someone responsible for unifying the decisions on the brand side.
Correcting the current design and a new design direction are not the same scope. We evaluate the change of a title and the re-establishment of the entire page system separately. How revision tours and out-of-scope requests will be handled is discussed at the proposal stage; This way, both parties know at what point new business is created.
How to deliver print file, digital output and source file?
The file prepared for printing is checked according to the manufacturer's size, bleed margin and other technical conditions. In digital sharing files, image size, readability and file weight are evaluated according to the place of use. For the same catalogue, the print PDF and the digital version to be shared via email may need to be prepared separately.
The scope of editable source files is determined separately. I create a delivery pattern that explains which file will be used for what. If there are third-party image or font requirements, it is necessary to make them visible. Graphic design delivery, physical printing and application are separate tasks; It should not be assumed that production service is included.
Before delivery, we check not only that the file is opened, but also that it matches the correct version and the correct product. It should be determined from the beginning which control stages the final file to be sent to printing will go through on the brand and manufacturer side.
One-time job or regular freelance graphic designer support?
A brochure or catalog update can be planned as a single project. If you constantly need a product, campaign or format, we can create a production list for a certain period. A quarterly campaign can also be handled with its own deliverables and evaluation dates; Not every need is forced into the same working model.
Just counting menstrual cycles is not enough for regular work. The size adaptation of an existing image and a new catalog layout require different efforts. Keeping track of requests by type, priority and content status enables more understandable use of capacity. When a new urgent task arrives, we evaluate its impact on other deliveries together.
What information should you share first for the freelance graphic designer price?
The current file status, the number of types to be produced, whether the design will be prepared from scratch and the delivery date are the basic information of the offer. If different outputs are required for print or digital publication, specify this as well. Just “how much is a catalogue?” It is difficult to create a scope comparable to the question.
When preparing a proposal for you, I clarify which designs and adaptations are involved, content responsibility and delivery methods. If necessary, we can divide the work into phases in order of priority. When evaluating bids, the approach in guideline for comparing design budget within the same scope may be helpful.
Let's prevent the current file from mixing with the old version
Versions of the same job circulating in different folders can cause the wrong text or old price to go into production. Starting by separating incoming files by version, size, and approval status reduces this uncertainty.
At final delivery, we clearly name which file belongs to print and which belongs to digital publication. If another team takes over later, we also specify the scope of editable resources and linked content.
Frequently asked production questions in Graphic Designer support
What should I look for in a portfolio when looking for a freelance graphic designer?
Examine materials close to your needs. Page and product layout are important for the catalogue, series consistency for packaging, and readability for outdoor use. Look at the actual use of the work, not just the effect of the presentation mock-up.
Can you update my old design file?
I can evaluate the editability of the file and the status of the required resources by examining it. If there are no open files, it may be necessary to reinstall some partitions. It would not be correct to say that every file will be easily changed before the check.
How do you determine the delivery time for urgent graphic designer support?
I evaluate the number of jobs, whether the contents are ready, and the current work schedule. I share the closest applicable plan; I do not promise same day delivery without inspection. Approval and manufacturer deadlines also need to be taken into account.
Do you also do the printing?
The service on this page focuses on graphic design and file preparation. Physical printing, material and application are separate scopes of the manufacturer. You should initially share the manufacturer's information so that you can include the technical requirements in the file preparation.
Is adapting a design to different sizes considered a new design?
Commonality can be preserved; however, resettlement to any extent may be necessary. A small proportion change is not the same as a new content layout. We define the scope of adaptation by examining the desired dimensions and contents.
Do I have to submit the same number of jobs each month?
The working model can be determined according to your needs. One-time project, seasonal production or regular support are separate options. Fixed capacity cannot be assumed without clarifying the deliverables and work priorities of the relevant period.
Can we work together even if I am outside Istanbul?
Yes. We can move forward remotely with file sharing, written revision lists, and online assessment. We also plan how the control will be carried out in works that require physical samples or on-site application.
Can another team use the design files later?
Source and output files included in the scope of delivery are shared with the necessary tool and usage information. The editability of the files, font and associated content requirements should be discussed at the outset; Not every output replaces the source file.
Share your files, let's separate the necessary work together
You may have an existing design or just a to-do list. Submit your graphic design request; Let's determine the files to be preserved, the sections to be re-prepared and the priority deliveries. You can see examples of the process in the freelance graphic designer brief, revision and delivery guide.
What files do you have?
Share the program in which the current file was prepared and its intended purpose; Let's distinguish between regulation and reproduction.
- Existing files to be edited
- Number of materials, size and language options
- Approved texts and product images
- Manufacturer template or publication conditions
- Priority deliveries and target date
I'm looking for a graphic designer: single job or ongoing support?
The first thing you will evaluate in professional graphic designer support is how a similar task was solved. When choosing a logo graphic designer, catalog or interface specialist, ask for samples that are close to the deliverables you need.
The need of a business that says "I am looking for a freelance graphic designer" may be to fix the existing label or to have all campaign visuals prepared. To get graphic design work done, first define the material you will use and the result you want to achieve. I am Selçuk Aker; I plan graphic design support according to these deliveries.
The value of working with an experienced graphic designer is that he also considers the file that will go to the printer or the screen that will be transferred to the software developer. We keep file versions and approvals in writing throughout the online graphic design service. If you are looking for a graphic designer to work with constantly, you can check out regular support scope.
