I design catalogs that make it easier to compare your products and explain them in sales meetings. I consider product photography, technical information and page layout together; I evaluate the usage needs separately for the printed catalog and the PDF to be read on the screen.
We can work on a new product catalogue, renewal of the existing catalogue, or regular product and price updates. Before the offer, we clarify the number of products, the readiness of the contents, the number of languages and the delivery method. Print production and photography are separate from the design scope.
For whom?
- Manufacturers who want to present their products in a way that is comparable to technical information
- Businesses that prepare corporate promotional catalogs for fairs or sales meetings
- Brands that add new products and updated information to their old catalogue.
Scope of the study
- Product data and category layout
- Cover, section and product page templates
- Visual, table and technical information placement
What determines the catalog design price?
- Different page templates, technical tables and special visual arrangements determine the workload as well as the total pages.
- If the product code, description and photo matching are not ready, we separate the need for data editing from the beginning.
- We define the language versions, print PDF, and digital share file as separate deliveries. Printing and photography are not automatically part of the offer.
Comparable coverage for catalog price
- Determining the number of products, table density and visual editing needs in addition to the number of pages
- Planning separate printouts of the printed catalogue, e-catalog and PDF presentation according to the intended use
- Monitoring the pages that will change in new product or price updates
Freelance catalog design and digital catalog
- For freelance catalog design, product data, photographs, technical tables and the usage style of the sales team are evaluated together. The printed catalog and the digital catalog to be read on the phone may not require the same page layout.
- Linked PDF, navigation and file size in digital catalog work; In printing, page size, binding and manufacturer conditions come to the fore. We clarify the software of the interactive web catalog and the catalog design as separate scopes.
Design process
Content and page plan
We check product codes, technical information, photos and section order. We determine the approximate number of pages based on the actual content.
Sample pages and application
We evaluate cover, section opening and product page samples. Applies the approved system to the catalogue; I also edit pages of different densities.
Last read and output
The brand manager approves the product information. Controls page order, links and printing conditions; I deliver print and digital usage files separately.
Deliveries
- Catalog PDF for printing
- Digital sharing PDF
- Editable files within agreed scope
Frequently asked questions
Is each page calculated at the same rate?
A repeating product page and a page containing a custom infographic do not have the same workload. I evaluate the number of pages, template variety and data preparation together.
How is the scope of the proposal determined?
The number of products, special pages, language versions and the need to prepare images are the basic inputs of the offer.
Can you update only some pages of my old catalogue?
If editable source files, fonts and images are available, I can examine the scope of the update. If there is only a PDF, it may be necessary to re-establish the page layout. I wouldn't assume simple updates without seeing the files.
Are the digital catalog and the printed catalog the same file?
Not always. The print file is prepared according to the manufacturer's specifications; In the digital version, file size, clickable links and on-screen readability are evaluated. The software of the product catalog running on the web is a separate scope.
Can the e-catalog and the print catalog be the same PDF?
A single content source can be used, but output requirements may differ. In printing, the technical conditions of the printing house are important, in digital, file size, screen readability and connections are important. It may be necessary to prepare separate PDF printouts depending on the intended use.
Let's talk about the first page plan of your catalogue.
Share your product list, current catalogue, language options and target date. Let's clarify the scope of data preparation, page design and outputs together.
Prepare your catalog content
Download firmware preparation template. For each product, collect the code, approved name, technical value and unit, image file and language information on the same line. The example is a row representation; does not contain real customer data. If the price will not be published, you can leave the price column blank.
Catalog design service: product catalog and digital publication
Product catalog design makes stock code, size, type and technical specifications comparable. Company catalog design describes the company's competencies and solution areas. File size, screen readability and navigation links are also considered in PDF catalog design and digital catalog design.
Project information for construction company catalog design; technical tables for machine product catalog design; Textile catalog design requires collection and variant layout. When requesting catalog editing or catalog updating, it is sufficient to see the existing source file, the pages to be changed and the new product list.
How many days does it take to design a catalogue?
Duration is not determined only by the number of pages. Availability of photographs, product data and translations; The decision maker and the revision tour also affect the schedule. I review these inputs before preparing a catalog design proposal. When evaluating catalog design prices or catalog page design prices, also compare the scope of covers, tables, retouching and new page layouts.
We can also create a publication layout for magazine design, magazine layout, book layout and annual report design through content flow, section hierarchy and long text readability.
