Pedaş Catalogue

Client and sector

Pedaş is an LED lighting manufacturer based in Sancaktepe, Istanbul. According to its corporate page, it was founded in 1979 and produces indoor and outdoor LED luminaires in an 11,000 m² facility. The product menu on its website is divided into four groups: indoor lighting, outdoor lighting, industrial lighting and components. The same page states that it exports to 66 countries.

The brief

A large number of luminaire families were to be gathered in a single volume. Each product's technical data had to be presented in a readable table. The text would appear in both Turkish and English. In the product lists on the section openers, page numbers run up to 207.

My role and scope

I provide graphic design, web design and creative support to Pedaş. My work with the brand is an ongoing collaboration. Beyond the catalogue, I handle the website, logo and corporate identity work. Boxes and packaging, presentations, social media and digital marketing are also within my scope. I also design their trade fair stands and brochures. This page shows the 2018–2019 LED catalogue.

Process and design decisions

Cover: I placed a light grey photograph of an office ceiling on a white background. I set the title "LED Katalog / LED Catalogue 2018–2019" in a blue block in the centre. At the top are a "40 Years" mark and the slogan "Gücünüzü Aydınlatır / lights your power". On the back cover, contact details for the factory and the Perpa office sit in a green box.
Two languages: The Turkish heading is large and set in a light weight, while its English counterpart is small and blue. I used the same paired structure in the technical labels too (Gövde/Body, Optik/Optic).
Section openers: The left page has a dark anthracite background. At the top is a blue English label, with a large Turkish heading below it. In the bottom left, the products in the section are listed with their page numbers (Bolard 180–185, Glop 202–207). The right page is a full-page application photograph. The product name sits in a blue circle, and a cut-out image of the product is placed over the photograph.
Product page (ESSE, pp. 82–83): A yellow vertical line runs along the left edge. Certification and feature icons are lined up below the heading (CE, IP40, CRI 80/90, 230V 50Hz). The technical drawing, with a-b-c dimensions, sits beside the product image. Next come the luminaire features, a light distribution diagram and eight application area icons. The table at the bottom gives each variant's code, power and luminous flux. Dimensions, cut-out size and carton information are in the same table. The facing page is given over to an interior ambience photograph.
Divider pages: On the "Projelerimizden Bazıları" (Some of Our Projects) and "Sensörler" (Sensors) openers, the top half is a dark band. The band carries the word "Keşfet" (Discover) and a large arrow. The bottom half holds a photo grid or a single wide photograph.
Footer: Every page has a page number and the Pedaş logo.