As a freelance web designer, I design the page layout, mobile view and the flow that the visitor will communicate with. The deliverables of the web designer and the software developer are different: we discuss from the beginning the compatibility of the interface files you will receive from me with the technical conditions of the team that will make the application.
I work on corporate website design and redesign of existing sites. The goal isn't a nice-looking page; A site where visitors find what they are looking for, quickly understand what you do and contact you.
I start with the content hierarchy: what information is in which order, on which page. Designing without this clarification results in a site that is later dismantled and rearranged.
I am based in Istanbul; I run this business remotely from all over Türkiye.
For whom?
- Companies that will have their first corporate site built
- Brands whose sites are outdated, falling apart on mobile, or not generating conversions
- Teams that have their own developers and only need the design side
Structure and content
- Page map and content hierarchy
- Purpose and call (CTA) structure of each page
- Search engine readable title structure (H1/H2 layout)
Interface
- Responsive design for desktop, tablet and mobile
- Typography and color system
- Component structure — layout that facilitates page duplication
Availability and delivery
- Readable contrast and sufficient touch target
- Structure navigable with keyboard
- Developer delivery: measures, entities, states
Separate web page design and site visuals
- Determining the page flow for corporate sites, personal sites and portfolios based on needs
- If only a slider or banner will be prepared for the existing site, a separate visual delivery list
- Control of mobile layout, text length and interaction states to be transferred to the developer
Separate development scope with freelance web design
- Freelance web design; It covers page flow, visual interface, mobile layout and developer delivery decisions. Freelance web development is the transformation of this design into a working site; State the two needs separately in the proposal.
- Freelance front-end development handles the interface running in the browser, back-end development handles the server and data operations. In WordPress site design, we can take into account existing theme and editor limits; Do not consider WordPress installation, plugin maintenance and software service as automatic parts of the design.
Design process
Discovery
The target audience, competitors and the problems of the current site are discussed.
Page map
Which pages, which content, in what order.
Wireframe
Layout skeleton; pre-visual layer structure decisions.
Interface design
Screens in all breakdowns.
Delivery
Developer-ready files and support.
Deliveries
- Figma file (with component structure)
- Desktop and mobile designs
- Page map
- Measurement and asset export for developer
Frequently asked questions
Do you code the site?
This service covers the design side. Coding and publishing are left to your team or the developer you have agreed with; I deliver the design in a directly applicable form.
Are you redesigning my existing site?
Yes, the big part is the redesign. I start by examining where the current site is bogging down; Sometimes the entire structure changes, sometimes a few targeted pages are enough.
Is SEO work included?
On the design side, I establish an SEO-friendly structure: title hierarchy, readable content layout, mobile compatibility. Content production and technical SEO execution are separate tasks.
How many pages are being designed?
The number of pages is determined at the beginning of the job. Generally, main templates are designed and similar pages are reproduced from these templates.
Can I have only a banner or slider prepared for my existing website?
Yes. This request is not the same scope as redesigning the entire website. You need to share the desktop and mobile dimensions, text and link targets of the domains to be used. Responsibility for uploading and coding to the site is determined separately.
Let's talk about your site
Let's evaluate your current site or new project together.
Early stage startup website design
For entrepreneurs, web design should communicate what the product does to the person seeing it for the first time and provide a clear next step. Demo request, waitlist, and direct purchase require different page flows. If the product is not ready yet, the promises and images on the page should accurately reflect this situation.
Ready-made infrastructure, content management system or custom software decision; Content frequency is evaluated with the developer based on integration and maintenance needs. Mobile layout, actual content and form states are determined in my design delivery. You can prepare your brief by reviewing the Web development options for early stage companies guide.
