Before requesting a banner design, describe where the image will work. The slider on the home page of an e-commerce site, the campaign banner above the category, and the ad shown on another site are not the same area. The width of the image as well as the surrounding content, the address it will be clicked on and the space it will occupy on mobile also change the decision.
What is the difference between banner, slider and ad creative?
Banner is an image that uses a specific area. Slider, on the other hand, is an interface component that usually displays more than one content in sequence; The design can only include the visuals within that component. Ad creative conveys the message and visual approach of the campaign. Separate which of these is requested in the offer. Preparing images is not the same service as coding the slider or publishing it from the advertising account.
Clarify the offer sentence first
Product name, campaign advantage, duration and call should not compete with each other. For example, in a banner promoting seasonal products, the main message is the product group; The offer may come to the fore in a stock-depletion campaign. In both cases, the information stated in the visual must be included on the landing page. A product campaign that takes the visitor to the general home page requires him to find the product he is looking for again.
Mobile design is not just a miniaturized desktop
The long headline on a horizontal banner can overlap the product on a narrow screen. In the mobile version, the number of lines of text, the framing of the product and the position of the call are rearranged. If the title or button will be included as real text on the web page, it will not be embedded in the image a second time. This way, the developer can use the text in a way that is accessible and adaptable to different screens.
Deliverable list to be written in the brief
First, get the dimensions and file boundaries of the fields to be used from the team managing the site. Specify the number of main concepts, formats, language versions and product variants of each concept on separate lines. The expression “five banners” can mean five separate ideas or five dimensions of a single idea. Using campaign, measure, language and version information in file names reduces the wrong image being published.
Check before approval
Evaluate the design not only in the large presentation, but also in the actual size of the area where it will be used. Can the text be read, can the product be cut, can the campaign conditions be understood? If animated output is desired, duration and cycle are planned separately. Ad performance also depends on targeting, bid, and landing page; Sales are not guaranteed with banner alone.
You can examine social media and advertising visual design and website design as separate scopes. For the page to which the campaign will be directed, see the landing page design section.
Social media adaptation with freelance banner design
For freelance banner design, pixel size alone is not enough. It should also be known where the image will be cropped and whether the site will add text or a button to it. Minimizing a desktop slider and placing it in the mobile area can make the text unreadable.
In freelance social media design, it is necessary to set up the same campaign with different information orders for post, story and carousel. The amount of text and location of the call may vary while maintaining the brand color and core idea. Selçuk Aker's social media design service explains the scope of delivery of banner and advertising images; Account management and design service are separated from each other.
Frequently asked questions
Can banner and slider designs be delivered from the same file?
A common design direction can be used if the layouts and dimensions are appropriate; However, different areas may require specific outputs. Check text and call placement separately, especially on mobile.
What technical information should be included in the banner brief?
Specify the publication location, aspect ratio, file type, and file weight limit, if any. If animated content is desired, also verify the duration and playback conditions with the relevant broadcast system.
