A landing page is a page that directs the visitor of a particular offer or campaign to one main action. I consider the advertising message, page content and the information requested by the form together. Rather than guaranteeing the outcome with a design assertion, I prepare a clear flow that the developer can implement and measure.
Scope of the study
- Clarification of the proposal and target action
- Content ranking and trust elements
- Mobile form and interaction states
Design process
Preparation, design and delivery
First, I examine the message the visitor arrives with and the expected action. I set up the page skeleton with real content and prepare desktop and mobile designs for developer delivery.
Deliveries
- Desktop and mobile Figma design
- Form statuses and interaction notes
- Visual assets and delivery descriptions
Frequently asked questions
Are ad management and coding included?
The service on this page focuses on design. If software, advertising management or continuous measurement is required, their responsibilities are determined separately; Creative House coverage can be evaluated together.
How is the scope of the proposal determined?
Form complexity, content preparation and different campaign versions affect the bid more than page length.
Let's determine the scope of the project together
Form complexity, content preparation and different campaign versions affect the bid more than page length.
Landing page optimization for visitors coming from advertising
In a business that says its ads do not generate sales, the problem may not be just visual. Targeting, bidding, price and technical errors should also be evaluated. On the design side, whether the advertising message finds its counterpart on the page; I examine the understandability of product information, trust elements and the application step.
To create a landing page, share the main message of the ad, the single action you want the visitor to complete, and the existing content. Form fields, mobile reading order, error messages and post-approval screen are also part of the scope. This work is not the same service as ad account optimization.
E-commerce conversion optimization requires a broader team effort. The impact of design recommendations should be evaluated with an appropriate measurement and test plan; Sales increase is not considered to have occurred just because a change has been made.
