Adem Köse Hair Transplant

Client and sector

Adem Köse is a hair transplant clinic in Küçükçekmece, Istanbul. The clinic also works with patients coming from abroad. I designed the site in English and added a language selector to the top bar.

The brief

Someone considering a hair transplant wants to get to know the clinic before deciding. They want to see the doctor, the result photos and where they will stay. The site's job was to bring this information together and guide the visitor to a preliminary consultation.

My role and scope

I designed the site's interface. I prepared the screens in Figma and handed them over with Zeplin. The portfolio selection includes 13 pages and 2 pop-ups.

Process and design decisions

I placed a short preliminary consultation form on the first screen of the home page. The form progresses step by step. In the first step, the person chooses a female or male illustration. Then they enter their age. This way, the visitor can get started without facing a long form.

Next to the form, I included Trustpilot, Google, Facebook and Yelp rating badges. The black band just below shows the clinic's years of experience, number of operations and number of countries patients come from.

I explained the treatment process with a five-step diagram:

Sending photos
Operation plan
Hair transplant operation
Post-operative care and washing
Follow-up after returning home

I gathered the photos of the clinic and the hotel into a single section. Two tabs switch between them. On the before-and-after cards, I made room for the technique, time elapsed, the patient's country and the number of grafts.

WhatsApp and Instagram buttons stay fixed on every page. There is a chat bubble at the bottom right. I added login and sign-up buttons to the inner pages' menu.

For the visual language, I used a black top bar, a turquoise accent colour and a light pink background. The form button is golden yellow. The headings use a thin serif typeface. Thin curving lines in the background provide continuity between pages.