Landing page design prices should not be evaluated with the assumption that "it is a small job because it is a single page". The goal of the landing page, content preparation, persuasion order and form behavior determine the scope of work. In freelance landing page design, it should be clarified whether the campaign will be addressed to a single campaign or to different audiences.
Select a single base target first
Event registration, request for quote, and product promotion require different page layouts. Instead of giving equal weight to each goal on the same page, determine the main step expected from the visitor. The title and content of the page should be consistent with the promise made in the advertisement.
In the first message, the campaign purpose, target audience, existing texts and visuals to be used should be shared. The tasks where text strategy is also expected from the designer are different from the placement of ready-made content.
Parts affecting the price
Development of the main message, establishment of content order, special illustration or visual preparation, desktop-mobile layout, form states and different versions affect the scope. However, comparing prices based on long page size hides these differences.
A short registration page compatible with an advertising image and a detailed explanation of a product with multiple options are not the same scope. If two languages or different audience versions are desired, specify the content adaptation separately.
Design and measurement setup are different deliverables
How the form will look and what feedback it will give can be designed. Connecting the form to the system, setting up analytics events, and ad measurement is the job of the development or marketing team. Do not assume that these are automatically included under the offer title.
Preparing the second design version for the A/B trial and the technical setup and result analysis of the trial are also different studies. Instead of guaranteeing conversion lift upfront, write down what assumption will be evaluated.
Scope you can use in the quote request
"Registration page for a single event; text and speaker photos ready, Turkish, desktop and mobile layout, error and success views of the form, delivered to the developer" may be the starting scope. New content, different audience release, and post-release changes are also discussed.
In Selçuk Aker's landing page design service you can share the goal of your campaign; You can compare quote items with freelance design price guide.
Frequently asked questions
Is single page design always cheap?
No. Content preparation, engagement, and number of versions can change the scope of work.
Is advertising management included in the landing page price?
It is included only if it is clearly included in the offer; Design and advertising operations are separate businesses.
Does design submission mean a ready-to-publish site?
Not always. It should be stated who is responsible for the coding, integration and publication steps.
