Message, creative and landing page together.
Same message from ad to landing page
Campaign communication
Considering the offer, target audience and visual message in the same brief.
Creative and page
The ad image and the landing page meet the same expectation.
Evaluation plan
Separating the questions to be decided, the need for measurement, and the team responsible.
Let's establish the design and communication side of digital marketing together
If what is said in the advertisement and what is said on the landing page do not complement each other, the visitor's expectations will be disappointed. At Freelance digital marketing support I am Selçuk Aker; I consider the visual expression of the offer, creatives and page experience within the same framework. Those responsible for advertising account and budget management are determined separately.
This service should not be equated with advertising account management or media buying. Relevant responsible persons for advertising budget, targeting, account access and measurement setup are also determined. Working with your existing marketing team, we can gather design deliverables and evaluation questions into a common brief.
What questions do we answer at the beginning of the campaign?
To whom is the campaign addressed, with what offer and to complete which step? Submitting a form, reviewing and purchasing a product requires different page setups. We first clarify this task, then determine the creative and page scope required.
Channel selection is not the entire design brief. Different visual expressions may be required depending on different target audiences and offers in the same channel. We initially record those responsible for approving campaign conditions, product information and contact texts.
What can we include in the scope of delivery?
Ad creatives and format adaptations
I prepare the visual aspect and necessary formats that carry the main message. We evaluate how the title, product image and call will be placed in different sizes. If more than one approach is to be tried, we clearly define which difference will be evaluated.
Landing page design
We establish a content sequence that meets the expectation from the advertisement on the first screen of the page. The offer, description, relevant examples and contact step must be understandable. You can examine the interface scope in Landing page design service. Software development and form integration are planned separately.
Measurement and evaluation brief
We determine what user behavior counts as an indicator of success, what data is available, and who will set up the measurement. Measurement plan and working tracking system are different deliverables. If account setup and technical application will be included in this study, they should be defined separately.
How do I work with the existing creative team?
Your marketing lead can share campaign goal and channel data; We plan design production with this information. When evaluating the results, it is necessary to look not only at visual taste but also at the conditions of comparison. If the budget, targeting or offer has changed, it would not be right to attribute the difference solely to design.
We clarify which problem we want to solve in the new creative request. Not understanding the message, lack of information on the page, and not being able to complete the form require different changes. When there is not enough data, I express suggestions as hypotheses to be tested.
Why is freelance digital marketing price not a single item?
Strategy, creative production, landing page, advertising management and reporting are different responsibilities. Therefore, if one proposal includes only visual production and the other includes budget management, the figures cannot be directly compared. We list separately the designs I will prepare and the work expected from other teams.
Social media design can offer a narrower start when only content and visual production is required. If the campaign page also needs to be renewed, we can plan the creative and web design together. I do not guarantee specific sales, return on investment, or traffic increases.
How should we evaluate a creative change?
When the message, targeting, and budget change at the same time, it becomes difficult to distinguish which decision came from the difference in the outcome. Clarifying the design variable to be compared with the marketing officer provides a more meaningful evaluation.
On the design side, different heading hierarchy or product emphasis can be prepared. Test conditions, technical follow-up and adequate data evaluation are also planned under the responsibility of the relevant experts; Visual change alone is not evidence of increased sales.
Frequently asked questions within the scope of digital marketing
Will you manage my Google Ads or Meta advertising budget?
The main scope on this page is creative and page design. Advertising account and budget management should be determined separately. We can work with your current advertising professional on your design needs.
Can we work only for advertising visuals?
Yes. We can create a limited scope of creative production based on the core message, formats, existing brand files and content. You don't need to purchase ad management.
Does the landing page design include software?
Design, development and form integration are separate deliverables. Who will undertake which work in the project and publication preparation checks are determined at the proposal stage.
Can we measure campaign results?
First, the necessary events, available data and technical responsible must be determined. Measurement setup and reporting are scoped separately. If there is no data, no firm conclusions can be drawn about past performance.
Can you prepare different creatives to A/B test?
If the message or visual variable to be compared is clear, appropriate variations can be prepared. Implementation of the test, sufficient data and interpretation of the result are planned with the relevant marketing/measurement officers.
Does digital marketing support guarantee sales?
No. Sales; It depends on many factors including product, price, offer, targeting, budget and sales process. We can determine the scope of the design work and the indicators to be evaluated, we cannot guarantee the result.
Let's separate the design needs in your campaign
Send your campaign goal to Selçuk Aker. Let's clarify the creatives, landing page, and team responsibilities in the same work plan.
What behavior do you want to change?
Share the target behavior, the channel to use, and the current landing page. Let's examine whether what is missing is creative, content or page layout.
- Purpose of the campaign and current offer
- Target channel, page and available images
- Advertising/measurement manager and publication calendar
Ad creative design and banner coverage
For advertising visual design, the target audience, offer and the page to be directed are evaluated together. Digital advertising design; It can be adapted to different placements such as Instagram ad visual design, Facebook ad visual design and Meta ad visual design. I make sure that the message remains the same throughout the campaign visual design.
We receive the list of measurements to be used for Google Ads banner design and web banner design from the media team. E-commerce banner design combines product image and offer information with the visual language of the store. Banner design prices are determined according to the creative direction and number of formats; Advertising expenses are not included in this price.
For businesses looking for digital marketing consultancy, the scope of the service on this page is design and visual communication. Ad account management, analytics setup and growth consulting are separate responsibilities. Requesting this distinction in writing when evaluating a digital marketing package offer for entrepreneurs allows you to compare the same scopes.
Duties of the design and marketing team in the startup launch
I can prepare the advertising visuals, landing page and demo presentation of a startup with the same product message. When researching digital marketing consultancy or startup growth consultancy prices, consider these design deliverables separately from campaign management, experiment plan and reporting.
Digital marketing design guide for launch explains what files are required and what information to share when bidding. “How to set up a startup growth strategy?” It is necessary to address the question with target user, offer and measurement responsibilities. When examining digital marketing agency recommendations for startups, separate design and campaign management. You can send your product and the channels to be used via contact form.
