SEM is a term used for search engine marketing; In daily use, it often refers to paid search ads. SEO is work that supports organic search visibility. The common point in terms of design is to meet the expectations of the searcher on the page that opens. As Selçuk Aker, I focus on the harmony of the advertising message and landing page content.
Advertising and organic results are not the same thing
According to Google's statement ads and organic search results are different systems. Allocating an advertising budget does not mean buying organic rankings. Just because a page is visited from an ad does not prove that that page is indexed in search.
| Area | Primary role | Contribution of design |
|---|---|---|
| Search ad | Providing suitable offer to specific query | Target page compatible with message |
| SEO | Presenting relevant content in an understandable and accessible manner | Title, content and navigation |
| Landing page | Explaining the visitor's next step | Scope, evidence and form flow |
Convert search intent to page scope
A person looking for “web design prices” may want to see cost factors. The person looking for “catalog design examples” wants to examine the work. Simply directing the two to the general home page may leave the question unanswered. The target page must explain the scope, deliverables and requirements for the offer, even in the absence of a price schedule.
The advertising promise and the form must describe the same business
Promising a single service in the ad and showing a long list of unrelated services on the page can make it difficult to decide. The main title, sample work and form questions should be linked to the same need. Delivery time, price or results claims should only be used on verified terms.
In the form, ask for the information you actually need to prepare a quote. Explain what happens after submission. Include successful submission, error and wait states in the design; A static button mockup alone is not a complete handoff.
Budget and task sharing
Ad spend, account management, copy, visual design and page implementation are separate costs. My landing page design service covers the interface side. Website prices guide helps you compare bid items. Ad account changes or publications are not part of this guide.
Frequently asked questions
Does placing a Google ad increase my SEO ranking?
Advertising and organic results are separate. Advertising budget does not guarantee organic rankings.
Does each ad need a separate page?
Ads that meet the same need may share a suitable page. If there are different offers and user tasks, different content may be required.
Does the design file include the advertising campaign?
No. Account setup, targeting, budget and campaign management are defined separately from design delivery.
