Corporate identity is the visual system that allows the brand to be recognized in the same way in materials prepared by different people. I consider logo, typography, color and layout decisions along with the documents your team actually uses. I focus on touchpoints that are needed rather than a list of apps that won't be used.
Scope of the study
- Inventory of existing brand materials
- Color, typography and layout principles
- Scope of proposal, presentation, business card and digital application
Corporate applications from business cards to email signatures
- Selecting printed materials such as business cards, letterheads and envelopes
- Designing the e-mail signature, proposal cover and presentation template with the same identity
- Putting in the delivery list the files that the team will actually use instead of all possible applications
Freelance corporate identity design and applications
- Freelance corporate identity design; It allows logo, color, typography and daily business documents to be handled together. We choose the applications that will actually be used, such as business cards, proposals, letterheads and presentations.
- If different teams will use brand files, we also discuss usage rules and editable templates. How the same identity will be transferred to packaging, catalog and social media designs is determined from the beginning.
Design process
Preparation, design and delivery
First, I collect the used documents and identify common problems. After the visual aspect is approved, I prepare the priority applications and deliver them with the guide.
Deliveries
- Visual identity guide
- Editable files of apparently applications
- Print and digital printouts
Frequently asked questions
Can identity work be done while preserving the existing logo?
Yes. Once the usability of the logo has been evaluated, the colour, typography and execution system can be developed around the existing logo. Logo change is not an automatic obligation.
How is the scope of the proposal determined?
The number of applications, the programs in which the templates will be used and the depth of the brand guide determine the scope of the offer.
Should the corporate identity package be the same in every company?
No. A manufacturer's product leaflet and a consulting firm's report template are different needs. I organize the corporate identity offer according to the number of applications, the programs to be used and the availability of content. Print production is separated from the design scope.
Let's determine the scope of the project together
The number of applications, the programs in which the templates will be used and the depth of the brand guide determine the scope of the offer.
Corporate identity design service
What's included in the corporate identity package?
Corporate identity package; It consists of logo usage rules, color, typography and selected applications. We choose which business cards, letterhead designs, envelopes, corporate file designs and digital templates are required according to the workflow of your business. Corporate identity guide design ensures that these decisions are preserved in subsequent work.
A new business that wants to have a corporate identity and a brand that grows while preserving its existing identity are not in the same scope. The new company establishes a corporate identity design system from scratch; We evaluate the recognized elements in brand identity renewal and corporate identity renewal studies. You can work directly with me for freelance corporate identity design.
Within the scope of brand identity design service, clinical corporate identity design, e-commerce brand identity design and launch materials of initiatives require different touch points. When comparing corporate identity prices, the number of applications and guide details should be equalized. For Startup brand and product design we can also set up a delivery plan based on the first launch.
Brand identity package prices and scope for the initiative
While preparing the logo and corporate identity price for the newly established company, we determine the first materials to be used. Logo, app icon and presentation template for digital product; Labeling and packaging for the physical product may take priority. Brand identity design ensures that these needs are prepared with common colors, typography and usage rules.
You can find brief questions, application selection and delivery list in the How to create a brand identity for a startup? guide. We can clarify the package scope together through this list. We compare use cases in the question How to choose a brand identity for startups?. If your product has grown, you can read the guide Why is brand renewal required after seed round?. In brand consultancy research for a startup opened to foreign investors, it is necessary to determine the separate responsibilities of visual identity, multilingual presentation and legal controls.
