When comparing corporate identity offers, be sure to look at prices for the same job. A single total figure does not reveal what preparations and deliveries are included. The following nine headings can be used to make the scope of the proposal comparable.
1. Scope of the research
Examining existing brand files and customer and competitor research are not the same task. Before the design begins, it should be stated which questions will be answered.
2. Need for logo
Editing the existing logo, completely redesigning it or preparing identity applications alone create different scopes.
3. Number of applications
List deliverables one by one, such as business cards, presentations, proposals, social media and packaging. Do not expand the package unnecessarily with applications that will not be used.
4. Number of variants and languages
Different branches, product families and languages may require additional layout and control. Do not consider a main design and all adaptations as the same item.
5. Text and visual preparation
It should be clear who will provide the content. Photography, text writing or licensed visual supply are not automatically included in the design fee.
6. Detail of the manual
Comprehensive brand guides that explain the daily use of the teams with a short color and logo page are different deliverables. Ask about sample application depth.
7. Revision order
Separate the new design direction request from the corrections within the approved direction. Who incorporates feedback affects the schedule.
8. File and template delivery
It should be written which editable files, exported images and team-ready templates will be provided. Necessary font conditions should also be discussed.
9. Production and migration support
Printing proofs, file checking with the applicator and renewal of old materials may require separate effort. Specify the limits of support after design delivery.
Fill out these headings side by side for two quotes. Ask for clarification instead of making assumptions in blank areas. This way, you can evaluate the figure that seems cheap or expensive based on the work that will actually be delivered.
A brief sample scope for a corporate identity offering
For a sales team, logo usage rules, proposal template, presentation master and email signature may be a sufficient first step. A manufacturer with many product series can add packaging system, technical product sheets and distributor files. Giving two businesses the same package name hides the real business difference.
Preparing priority materials now and less frequently used materials later can help manage the budget. However, common typography, color and file rules should be decided from the beginning. Access to the same source files and rules must be provided for applications to be prepared later.
You can examine corporate identity design and brand guide services as separate deliveries. corporate identity design cost guide Includes scope questions in English to share with international teams.
What needs do freelance corporate identity design prices meet?
When researching corporate identity design prices, consider who will use these files before the number of files in the package. In freelance corporate identity work, the proposal template of the sales team, the document layout of human resources and the visual set of the social media team are different needs. Applications that will not be used may increase the budget unnecessarily.
Preparing document applications for a company whose existing logo and visual rules are ready is narrow in scope. In a new brand, logo direction, color, typography and applications in different media can be developed together. The difference between the two offers cannot be understood just by saying "there are ten files in the package".
Don't forget to switch from old identity to new identity
Will old catalogues, presentations, vehicle images or branch materials continue to be used? An inventory of the files that will be adapted to the new identity should be made. Designing the new system and converting all the materials in the archive may be separate efforts.
Choosing which materials to prioritize helps plan the migration budget. Daily use documents can be prepared at the first delivery; then low frequency files can be handled. It should be clearly written which task is postponed for later.
Examine resource delivery when comparing quotes
A print-ready PDF of a business card is not the same as a template that can be edited by the team for new employees. It must be determined which program will be used and how the variable fields will be updated. Font and visual usage conditions are also evaluated.
In Selçuk Aker's corporate identity design service you can scope based on actual application needs. Brand guide prices and graphic design price guide explain the difference of this service from other deliveries.
Frequently asked questions
Why is the standard package not always enough for the corporate identity price?
Brands have different application, product types and content preparation needs. Standard package can start; However, it should also be checked that actual deliveries and additional responsibilities are met.
What might migration support include in a corporate identity budget?
This may include applying the new system to existing files, templates, and media. Writing out which material will be updated by whom avoids assuming that the transition is complete with manual delivery alone.
