Brand guide is a reference file that explains with examples how to use the brand. It is not the same as creating a new identity; It can gather existing decisions or complete incomplete usage rules. I prepare the guide to answer the questions of the designer, marketing team and production supplier.
Scope of the study
- Logo gaps and incorrect usage examples
- Screen and print color definitions
- Typography, visual selection and layout examples
Turning file submission into a usable brand guide
- Applicable examples for light-dark background and small-scale logo usage
- Naming, foldering and transferring screen and print files to responsible persons
- Separation of terms of use of fonts and third-party images in the delivery note
Design process
Preparation, design and delivery
I examine existing trademark files and separate conflicting versions. I demonstrate the rules on real materials and complement them with examples needed by the team.
Deliveries
- Digital brand guide
- Usage and counter-use examples
- File layout and release notes
Frequently asked questions
Does the logo need to be redrawn for the guide?
It's not always necessary. If the source file and usage rules are sufficient, the existing logo is preserved. If technical correction is required, its scope is discussed in advance.
How is the scope of the proposal determined?
The number of brands, sub-brands, language versions and diversity of applications to be documented change the workload.
Why is a brand guide needed if there are logo files?
The files allow you to use the logo; The manual explains how to use it. It helps keep spacing, color and typography decisions consistent in content produced by different teams. The need may be a few basic pages or a broader application system.
Let's determine the scope of the project together
The number of brands, sub-brands, language versions and diversity of applications to be documented change the workload.