Your brand's usable signature.
Development of new brand or existing logo
New brand
The logo design process starts from the brand name and usage areas.
Logo renewal
Update that evaluates usage issues with recognized items.
Delivery system
Agreed versions and basic usage notes for screen and print.
Evaluate your logo not only in presentation but also in use
A logo represents the brand not only in its initial presentation but also in every aspect it is used. In Freelance logo design work, I am Selçuk Aker; I evaluate the relationship between name, sign and typography together with real usage areas such as labels, screens or signs. We do not leave the justification of the design to taste alone.
You can share your favorite logo examples during the first meeting. We evaluate these not as formats to copy, but to understand which visual features you are close to. We would not choose a sign that has no relation to the brand name and target audience just because it looks current.
How to start working with a freelance logo designer?
The name for the new brand must be finalized. If you are renewing the existing logo, we talk about the elements that need to be protected and the problems experienced. Illegible text, missing details at small sizes, or inconsistent use in different media require different solutions.
Brief is more than a list of likes. The service offered by the brand, the reason for the customer's choice, the risk of similarity with competitors and the places of use direct the design decisions. We clarify these in a short and written framework. You can find the technical scope on the Logo design service page.
Design direction, evaluation and revision
Relationship between meaning and form
I develop typography, signs, proportions and color decisions based on the brand brief. Not every logo may need a separate symbol. We consider the usage options with the word mark or symbol according to the actual need.
Real use cases
We do not evaluate the design only on a white background. We check the required conditions such as small screen, light and dark background or single color usage. If the label of your product or the cover of your presentation is a priority, we will include it in the evaluation.
Approval and file preparation
We collect the comments in a common list and clarify which problem you want solved. Revising in the approved direction and a new brief are different tasks. Design direction, revision stages and delivery scope are initially defined in the proposal.
Are logo design and corporate identity the same scope?
The logo is part of the brand identity. The business card, presentation, packaging, social media template and detailed brand guide can be separate applications. If you only need the logo at the first stage, we can start with this; We still plan the versions required for daily use.
Corporate identity design is evaluated when a broader application system is required. The existence of a file folder alone does not mean that the usage pattern of the entire brand is defined.
How is the freelance logo design price determined?
Whether it is a new brand or renewal, expected design aspects, evaluation phases and implementation deliverables affect the scope. Instead of just counting file formats, we determine which usage needs will be met. Additional name work or broad identity applications are discussed separately.
During file delivery, vector main version and digital outputs are discussed according to the usage area. In the Logo files guide I explain the differences between SVG, PDF and PNG. A single PNG does not meet all production needs.
Considering the use of small size and single color
While an elaborate sign may look effective on a large presentation, it may not be readable on a small label. Evaluating line thicknesses and spacing in different sizes helps reduce usage problems that may arise after delivery.
In addition to the color version, we plan the necessary solid color and reverse background options. It is important to deliver versions with clear names that the brand will actually use, rather than producing every possible variation.
Frequently asked questions about logo submission
How many alternatives do you offer in freelance logo design?
The number of design aspects is determined within the brief and proposal. Rather than producing a large number of similar variations, I aim to create evaluable aspects and a clear pattern of approval.
Can we improve my old logo without completely changing it?
Yes. We examine the items to be protected and usage issues. Renewing the entire identity with text, ratio or readability editing is a separate scope.
Does logo design include trademark registration?
No. Design, trademark research and registration application are separate services. Suitability for registration must be assessed by the relevant expert; Design delivery does not guarantee registration.
Can I use the logo on social media and print?
If you specify the required media at the beginning, we will include the appropriate version and output files in the scope of delivery. Requirements such as profile icon, horizontal use or single color version are also checked.
Do you make a logo by editing a ready-made symbol?
The aim of the project is to develop a visual identity unique to your brand. We review references to understand them; I do not present another brand's mark as your own with minor changes.
Is there a user manual included in the logo delivery?
Base colour, version and scope of clearance notes or detailed guidance are specified in the quotation. Broad trademark application guidance could be a separate study.
Let's describe your brand's needs together
Send your brand brief to Selçuk Aker. Let's determine the usage areas and the right start for the new logo or renewal of the existing identity.
Where will your logo be used?
Share the brand name, field of activity and most important uses. If it is a renovation, also specify the items that need to be preserved.
- Brand name, field of activity and target audience
- Existing logo and usage problems
- Media to be used and target date
