Seeing a large number of files in the logo delivery alone does not mean that you have received a complete delivery. The real question is for what use those files are prepared. A transparent image used on the website does not serve the same function as the main drawing to be sent to the sign maker. The delivery folder should clearly show this difference.
What does a vector logo mean?
Vector drawing defines shapes with points and curves; A suitable drawing will not be distorted when enlarged like a small pixel-based image. PNG and JPG are pixel based. Placing a small PNG on a large print does not produce new detail. On the other hand, it is also possible to have a low-resolution photo embedded in a vector file; The content of the file should be checked.
Why are SVG and PDF alone not enough explanation?
SVG may be suitable for web and interface use. PDF is available for printing and sharing; However, it is not clear from the extension alone whether the elements inside are actually vectors. Separate the design's editable master file from its output ready for viewing or production. The delivery format should be determined according to the software to be used and the supplier's requirements.
Which logo versions are required?
Light and dark versions, single color usage, horizontal or narrow space layout are prepared according to the needs of the project. Not all brands need the same number of variants. In very small applications, such as a web favicon, a simplified sign is planned if necessary, rather than assuming that the full brand name will be read. The version to be used on a small scale is also tested.
How should you separate fonts and licenses?
A version of the logo text converted to curves can help open the file without installing the font. This process does not give you the right to freely share the font file used. If the same font family will be used in brand documents, the licenses needed by the team are evaluated separately. Similarly, terms of use for stock items or third-party assets should be clearly stated.
Organize delivery folder by usage
Clear folders such as “Print”, “Screen” and “Master File” can be created. The filename of each version must contain color and background information. A brief usage note; The space around the logo should indicate minimum size and practices to avoid. Do the final check not only in the design program, but also in a web area and sample print size.
Check out the submissions in Logo design. brand guide can also be planned to ensure consistent use of the logo by different teams.
Frequently asked questions
Is the logo in a PDF file necessarily vector?
No. The PDF file can also contain a pixel-based image. It is necessary to check whether there are actual lines and shapes in the content instead of the file extension.
Why are both vector and PNG required for logo delivery?
The vector master file works for production in different sizes, while PNG works for certain digital uses. Determine the required color and background versions by considering the applications you will use them in.
