Brand guide design prices are not compared only based on the number of pages of the guide. A ten-page file can describe basic logo usage; A more comprehensive study could enable different teams to make daily design decisions with the same rules. What determines the price is what uncertainties will be resolved and how many applications will be developed.
Is the current identity ready or will it be re-established?
If logo, color and typography decisions have been completed, documenting them is one thing; Redesigning incomplete or contradictory decisions is another matter. If there are different logo versions in old files, it should be clarified first which one is current.
In a freelance brand guide design request, submit existing identity files, frequently used materials, and issues the team is experiencing. For example, it is a practice rule requirement that each branch use a different color; completely changing the visual aspect of the brand is a broader scope.
Guide parts affecting price
- Logo protection area, size and different ground uses.
- Documentation of print and digital color information.
- Typography hierarchy and font usage examples.
- Photo, icon and layout approach.
- Social media, presentation or document templates.
- Examples of correct and incorrect application.
Some of these parts only require clarification, some require new design production. Preparing template files and showing them as sample images in the manual are not the same delivery.
Two scope examples
In basic terms, the rules of use of the approved logo, color and typography notes can be prepared. In a broad scope for team use, proposals, presentations and social media templates are tested with real content; Fields that can be changed are explained. It would not be correct to measure the value of the second job by the number of additional pages alone.
Coverage examples are not price commitments. The program to be used, the number of templates, the language and the status of existing files are also evaluated while preparing the proposal.
Delivery and update responsibility
Delivery of the manual as a PDF is different from delivery of its editable resources. If team training, control of subsequent applications and updating of the guide are required, these should also be discussed. Prioritizing the materials actually produced by the team instead of dozens of unused samples allows you to use the budget more meaningfully.
You can evaluate the usage needs of Selçuk Aker in brand guide service together with existing brand files. For general comparison, you can check out graphic design price guide.
Frequently asked questions
Does the logo design fee include the manual?
Not always. Comprehensive brand guide with basic logo usage notes may be separate deliverables.
Does the longer the guide, the better it gets?
No. It is important that users can find and apply the necessary rules.
Are social media templates included?
It must be stated in the offer. A sample image is not the same as an editable template.
