The most common misperception we encounter when it comes to corporate identity is to think that it is just a color palette or typography file. However, corporate identity represents a language that carries the same trust at every touch point of the brand.
Indoor signage, e-mail signature, offer file, social media image, stand image, catalog cover; It is all an exercise of identity. If there is a disconnect between these elements, a consistent face cannot be established in the market.
A sustainability-oriented approach in corporate identity studies rapidly increases not only the appearance but also the sales team's expression quality and the customer's perception of trust in the short term.
Select the corporate identity set according to the actual use of the company
Business cards, letterhead and envelopes may be necessary for some businesses; In another business, the proposal template, presentation and in-app visual language take priority. Adding unused materials to the package does not make the identity stronger. First, list the areas where the team touches the customer.
Using the same logo file in every application does not provide consistency on its own. Text, color, photography and information layout should be managed together. The daily value of brand identity is that they can maintain the same direction when different people produce.
With Selçuk Aker, you can proceed through this inventory in the corporate identity design plan. Before choosing a new packing list, write down which template will be used by whom and how often.
Frequently asked questions
What practical benefit can corporate identity bring to a business?
It supports different materials to appear to belong to the same brand and for teams to make consistent visual decisions over and over again. Evaluate the impact not only on aesthetics but also on daily production and use.
Could a small business also need a corporate identity system?
Yes, consistent communication across different channels is important for small teams, too. The scope can be kept proportionate to the actual needs of the business; A very comprehensive guide is not always required.
