Client and sector
Pedaş is an LED lighting company manufacturing in Sancaktepe, Istanbul. According to its corporate page, it was founded in 1979 and produces indoor and outdoor LED luminaires. On its website, products are grouped into indoor, outdoor and industrial lighting, plus components.
The brief
This project is a product catalogue that carries price information. The cover reads "Ürün Kataloğu 2020" (Product Catalogue 2020) and "Conventional Product Catalogue". Every product card and every table on the inner pages has a price field. Power, size and colour temperature variants of the same product are listed on separate rows by code number.
My role and scope
This price list is part of the catalogue and printed material work I carry out for Pedaş. I provide ongoing creative support to the brand. This support covers web, brand identity, packaging and presentation work. Social media and trade fair visuals are also within my scope.
Process and design decisions
- Cover: I divided the cover with diagonal yellow and dark navy blocks. The logo sits in the white panel at the top left, with an office photo on the right. "Ürün Kataloğu 2020" (Product Catalogue 2020) is in the yellow area, and the English subtitle is in the navy area. The back cover continues with the same blocks. The address, phone, email and QR code are on the back cover.
- About us (p. 6): Under the heading "Kurumsal Değerlerimiz" (Our Corporate Values) are the mission and vision texts. The photo spreads across two pages. The lines "Güvenle 41 Yıl!" (41 Years of Trust!) and, in yellow, "Yenilikçi Üretim." (Innovative Production.) break up the text flow.
- Card page: In the "Slim LED Panel Ofis Armatürleri" (Slim LED Panel Office Luminaires) section, I placed 2×3 product cards on each page. The top of the card shows the product name and power (Etna 30 W) and its size (30×30). The product image is in the middle. At the bottom, a dark info strip gives the code no., specifications and box quantity. The price is in the blue cell at the end of the strip.
- Section showcase: The upper part of the right-hand page is set apart as a dark band. The band holds the image of the featured product, the product name in a yellow circle ("estee") and the slogan "Mutlu Anlarınızı Güvenle Aydınlatıyoruz." (We Light Your Happy Moments Safely.)
- Table page: In the second layout, each page has three tables. The columns are code, size, power, lumens, colour temperature, voltage and price. The price column is set apart with a blue background. On the right-hand page, I mirrored the column order. This way, the price column sits close to the spine on both pages. The product images stay on the outer edges.
- Colour: Yellow carries the highlights and the circular product labels. Blue is used in the price areas and in the vertical lines next to headings. Navy bands and table backgrounds are the main tone of the page.
- Footer: Every page has a page number and the Pedaş logo.
Deliverables
Pieces shown in the gallery:
- Front and back cover
- About Us page
- Card-based product page template
- Table-based price page template
Outcome
The visuals were prepared as mockups. In the portfolio images, price fields still show the "999.999 TL" placeholder. There are no print or in-use photographs.
This project is an example of my catalogue design service.
