Brochure design starts from TRY 3,000; the final price is set once we have agreed the scope.
A brochure explains a service or campaign clearly on a limited surface. I first discuss the distribution location and the decision you expect the reader to make. By placing the titles and images in the folding order, I evaluate the design together with its actual use.
Scope of the study
- Message and content sorting
- Folding, cover and inner surface placement
- Compliance with the technical conditions of the printing supplier
Product leaflet, promotional file and menu layout
- Establishing technical information and visual priority in the single-page product leaflet
- Designing the panels according to the actual reading order in the folded promotional brochure
- Separation of product list and price confirmation in frequently updated printed content such as menus
Freelance brochure design: folding and distribution
- For freelance brochure design, it is important where it will be distributed and what step you expect from the reader. Fair brochures, product leaflets and corporate brochures used in sales meetings require different information densities.
- We do not finalize the layout until the folding direction, panel order and open-closed dimensions are confirmed. If it is necessary to compare a large number of products regularly, we can consider catalog design instead of brochures.
Design process
Preparation, design and delivery
I clarify the content and size and create the layout sketch. I check the folding order and prepare the approved visual design according to the manufacturer's dimensions.
Deliverables
- Printable PDF
- Digital sharing version
- Source files specified in scope
Frequently asked questions
What is the difference between a brochure and a catalogue?
The brochure presents a more limited message in a short format. The catalog allows systematic comparison of products or services. The selection should not be made based solely on the number of pages.
Is printing included in the price of brochure design?
The number of surfaces, folding style, text preparation and language versions affect the price. The number of prints is evaluated separately from the design fee.
Are menu design and QR menu the same service?
Printed menu layout is a graphic design task. The area to which the QR code directs can be a PDF, web page or manageable application. Although the content can be shared, the development and operation of the digital system is scoped separately.
Let's determine the scope of the project together
The number of surfaces, folding style, text preparation and language versions affect the price. The number of prints is evaluated separately from the design fee.
Having a brochure made: determine the distribution format from the beginning
For brochure design services, hand distribution, sales call or e-mail sharing require different decisions. Hotel brochure design includes room and location information; The product brochure can highlight usage and technical features. The folding format, reading order and communication area are prepared accordingly.
Brochure design prices are not determined only by size. Text editing, image selection, number of languages and print preparation are also taken into account. In multi-product announcements such as insert design, I complete the layout after the price and product information are approved by the brand.
Separate company brochure and product brochure
Brochure design should make a single promotional goal clear in a short content. Company promotional brochure competencies and communication method; while the product brochure highlights the benefits and details of the particular product. As a brochure designer, I first evaluate text length and distribution style.
What are the brochure dimensions?
| Format | Open size | Usage note |
|---|---|---|
| A4 | 210×297mm | Start for full page or folded work |
| A5 | 148×210mm | Shorter hand-delivered content |
| A4 three panel fold | Opened 210 × 297 mm | Panel widths are determined by the manufacturer according to the folding method |
These dimensions describe the finished open surface of the design; The bleed margin and the inside panel difference are calculated separately. Blindly dividing the three panels equally for folded brochure design may cause problems in some productions. It is necessary to get the Crimean template from the print supplier.
How do we check the brochure design?
We check the orientation of the cover, the reading order when opened, the contact information and the QR code destination, if available, in actual size. Print run is not the same as the scope of the design; printing cost is also evaluated. Pedaş Brochure and my other brochure works are examples arranged according to different content densities. You can also check out Folding and reading order guide.
Working directly with a brochure designer
Brochure design is the work of organizing a company's or product's message into a single printed or digital piece, together with the fold plan, reading order and print requirements. You run this work directly with the person who does the design: I take the brief, prepare the folding and layout, and check the print file myself.
If materials such as brochures, flyers, inserts and price lists are updated often, planning them within monthly graphic design support can be more orderly than treating each as a separate project. For multi-page product information, catalog design is a better starting point.
