A brochure explains a service or campaign clearly on a limited surface. I first discuss the distribution location and the decision you expect the reader to make. By placing the titles and images in the folding order, I evaluate the design together with its actual use.
Scope of the study
- Message and content sorting
- Folding, cover and inner surface placement
- Compliance with the technical conditions of the printing supplier
Product leaflet, promotional file and menu layout
- Establishing technical information and visual priority in the single-page product leaflet
- Designing the panels according to the actual reading order in the folded promotional brochure
- Separation of product list and price confirmation in frequently updated printed content such as menus
Freelance brochure design: folding and distribution
- For freelance brochure design, it is important where it will be distributed and what step you expect from the reader. Fair brochures, product leaflets and corporate brochures used in sales meetings require different information densities.
- We do not finalize the layout until the folding direction, panel order and open-closed dimensions are confirmed. If it is necessary to compare a large number of products regularly, we can consider catalog design instead of brochures.
Design process
Preparation, design and delivery
I clarify the content and size and create the layout sketch. I check the folding order and prepare the approved visual design according to the manufacturer's dimensions.
Deliveries
- Printable PDF
- Digital sharing version
- Source files specified in scope
Frequently asked questions
What is the difference between a brochure and a catalogue?
The brochure presents a more limited message in a short format. The catalog allows systematic comparison of products or services. The selection should not be made based solely on the number of pages.
How is the scope of the proposal determined?
The number of surfaces, folding style, text preparation and language versions affect the price. The number of prints is evaluated separately from the design fee.
Are menu design and QR menu the same service?
Printed menu layout is a graphic design task. The area to which the QR code directs can be a PDF, web page or manageable application. Although the content can be shared, the development and operation of the digital system is scoped separately.
Let's determine the scope of the project together
The number of surfaces, folding style, text preparation and language versions affect the price. The number of prints is evaluated separately from the design fee.
Having a brochure made: determine the distribution format from the beginning
For brochure design services, hand distribution, sales call or e-mail sharing require different decisions. Hotel brochure design includes room and location information; The product brochure can highlight usage and technical features. The folding format, reading order and communication area are prepared accordingly.
Brochure design prices are not determined only by size. Text editing, image selection, number of languages and print preparation are also taken into account. In multi-product announcements such as insert design, I complete the layout after the price and product information are approved by the brand.
