YEO Solar

Client and sector

YEO Solar is the solar energy company of the YEO group. According to the catalogue's own text, the company was established within the group for the turnkey installation of solar power plants. The yeosolar.com.tr address on the cover now redirects to yeo.com.tr. On that site, the company appears as YEO Teknoloji Enerji ve Endüstri A.Ş. The site lists system integration for solar and wind, solar projects (EPC, self-consumption, IPP) and energy storage services.

The brief

The catalogue describes a chain of services. Its pages cover power plant installation types, a central monitoring system and maintenance services. The content is heavy on technical terms and bullet lists.

My role and scope

In this project, I designed the YEO Solar catalogue.

Process and design decisions

Colour: The grey-blue and yellow from the logo are the catalogue's two main colours. Yellow is used in heading labels, quote boxes and the short lines at the page corners.
Cover: I joined the front and back covers with a single solar panel photograph. At the top, in light lettering, it reads "Güneş Enerjisi Santralleri için Anahtar Teslim Çözümler" (Turnkey Solutions for Solar Power Plants). The word "Teslim" is yellow. A yellow box over the photograph repeats the phrase "Anahtar Teslim Çözümler" (Turnkey Solutions). On the back cover, the contact details again sit in a yellow box.
Text over photography (pp. 14–15): On the "YEO Solar Hakkında" (About YEO Solar) pages, a panel photograph spreads across two pages. The text sits in a semi-transparent grey-blue box. The heading is on a yellow label and the quote in a yellow box.
Diagram page (pp. 20–21): "Elektrik Santrali Merkezi İzleme Sistemi" (Power Plant Central Monitoring System) is made up of two parts. The left page shows the monitoring software's laptop, tablet and phone screens. The diagram on the right page runs from the panels to the distribution line. It includes a combiner box, inverter, transformer, MV cell and a cloud monitoring block.
Service page (pp. 22–23): "Tek Elden Servis Çözümünüz" (Your Single-Source Service Solution) consists of four blocks: 7×24×365 technical support, inverter maintenance, operation and maintenance, and special services. Each block has a photograph and a short bullet list. On the facing page, four installation types are lined up in white boxes.
Comparative spread (pp. 24–25): On the "Bizi Farklı Yapan Nedir?" (What Makes Us Different?) and "Neden Güneş Enerjisi?" (Why Solar Energy?) pages, yellow and grey-blue blocks face each other.
Page layout: In the top left there is a section label with a short yellow line. In the footer, "YEO Solar" appears on the left and "Anahtar Teslim Çözümler" (Turnkey Solutions) on the right.
English pages: The gallery also includes English pages. These cover the YEO Group introduction, rooftop systems, solar-diesel hybrid systems and microgrids. The group introduction features an isometric island illustration with sector labels. On the hybrid system page, six areas of use are shown with yellow icons.