A common visual language for your brand.
While establishing the visual world of your brand
Brand identity
Developing the visual decisions of the brand along with its usage areas.
Digital experience
A clear, brand-appropriate layout on web and mobile interfaces.
Common design language
Design applications that complement each other in different media.
A common visual language for your brand with a freelance graphic designer
When a brand is newly established, the logo, website and product materials can be handled separately. However, each of them carries the same identity. As Freelance graphic designer Selçuk Aker, I determine the common visual decisions of these pieces and develop an applicable design language according to the media to be used.
I am Selçuk Aker, a graduate of Marmara University, Faculty of Fine Arts, Graphic Design. I prepare my works, ranging from brand identity to catalog and packaging, from web interface to mobile application, with the same visual thinking discipline. You can review my educational and professional background and move on to production areas near you from the portfolio selection below.
Freelancing allows you to talk directly to the person who designed the project. For this to be effective, instant messaging alone is not enough: the decision maker, content controllers and delivery scope must be clear. We establish this order together at the first meeting.
What graphic design needs can we work on together?
Brand identity and visual system
corporate identity design for the new brand is considered along with color and typography decisions. If necessary, logo design becomes part of this work. The aim is not just to deliver a sign; It is to make it clear how your brand will appear in the offer file, product and digital channels.
Catalog and packaging design
I prepare catalog design and packaging design to make the features, types and differences of your products visible. There are different tasks such as comparison order in the catalog, product information and variant separation in the packaging. While maintaining the common brand language, I consider the terms of use of each surface separately.
Website and mobile interface
Website design and mobile application design are not just about bringing the colors of the brand to the screens. The order of information, navigation, and tasks the user will complete are also designed. In UI/UX work we determine the scope of research, screen production, prototype and developer transfer according to your project.
Social media and campaign images
For social media design, we can create a layout that can carry different contents of the brand instead of individual visuals. While adapting the main campaign idea to different sizes, I rearrange the title, product image and call according to the usage area. Account management or ad buying are separate responsibilities from visual design.
Let's choose a starting point according to your design needs
If you are starting a new brand: We talk about who you appeal to, what you offer and what materials you need in the first stage. Instead of a large unusable package, we determine scope that complements the brand's first touch points.
If you're revamping your existing brand: First we examine which elements are still working and where there are problems. We don't have to change a recognized color or sign just to look new. We also test the new system with the most difficult examples of your old content.
If you are preparing a digital product: We consider user tasks, platforms and technical constraints at the beginning of the design. In addition to the number of screens, we also add empty content, errors and long text situations to the delivery plan. We clarify the division of labor without mixing visual design and software development.
If your current ID is ready and you need more applications, adaptations or print files, the production support with freelance graphic designer page may be a better start for you.
Working process from brief to workable design
1. We determine the goal and scope together
We proceed through the purpose of the project, its target audience, existing contents and expected deliverables. For example, for a product launch, we turn it into a written list of which packaging, catalog and web images are required. We evaluate the calendar along with content and approval dependencies.
2. We evaluate the design aspect with real applications
I wouldn't approve the visual approach based on a beautiful presentation alone. I show how it works in real examples, such as a long product name, a small screen, or a busy catalog page. We link feedback to message and usage goal as well as personal taste.
3. I apply the approved system to your needs
Once the joint decisions are clear, I produce the relevant materials. Instead of copying the same image everywhere, I organize it according to the reading order of each medium. Pooling revisions into a single decision list reduces the occurrence of conflicting versions.
4. We match delivery to usage locations
I organize the files so that it is clear for what purpose you will use them. Digital printouts, print files and editable resources included in the agreement are separated. Delivery is made with the necessary usage instructions; The scope in which producer or developer questions will be addressed is discussed from the beginning.
How is the freelance graphic design price determined?
The price is determined by the scope of the work before the title. Developing a new brand direction and adapting the existing visual to a different size are not the same work. Research need, material diversity, content preparation, revision order and delivery formats form the basis of the proposal.
When comparing, look not only at the total amount, but also at what output will be delivered to you. If there are photos, text, prints, software or third-party licenses, clearly separate who owns them. In the proposal we will prepare, you can see the stages of the design and how the additional request will change the scope.
Istanbul-based, remotely sustainable design collaboration
I work in Istanbul; We can also proceed with file sharing, online evaluation and written approval with brands in different cities. Considering a completed usage scenario during interviews, rather than interpreting each visual one by one, makes decision making easier. We plan this step separately for jobs that require physical samples or manufacturer control.
You can review the service scope focused on Istanbul on the freelance graphic designer Istanbul page and the evaluations of people who have worked together in customer opinions. I recommend that you evaluate your project not only by location or title, but also by studies that are close to your needs.
By what criteria do we evaluate a design decision?
I do not leave color or font preference solely to personal taste. The brand's target audience, content intensity and conditions of use are the reasons for the decision. For example, a product tag and a broad web headline cannot carry the same detail.
In the evaluation, we discuss which need each suggestion solves. How the approved visual language will continue across different materials is also defined as part of the delivery.
Frequently asked questions about choosing a graphic designer
What does freelance graphic designer mean?
A freelance graphic designer provides design services for a project or a specific period with an independent working order. The scope of work may be brand identity, printed material or digital interface. It is necessary to evaluate what expertise is offered through the portfolio and the submission list.
How can I get started with Selçuk Aker?
You can share the purpose of your project, your existing brand files, the materials you need and the target date. In the first evaluation, we identify missing contents and priorities and clarify the scope; Then, an appropriate work plan and proposal is prepared.
Can we also work on a single design job?
Yes, needs can be defined on a project basis. A catalogue, packaging series or a specific interface flow may be separate works. The boundaries of the work, content preparation and deliverables are determined together; The obligation to work continuously is not assumed.
Can you prepare designs in accordance with my current brand identity?
By reviewing your current identity guide and sample files, we can work in accordance with the current system. If the rules are incomplete or conflicting, we clarify at the outset which decisions will be preserved; We separate the need for identity renewal from the production work.
Is working with a freelance designer always cheaper than an agency service?
Such a generalization is not correct. Responsibility, expertise and scope of delivery affect the budget. Direct communication can be a working advantage; When making your decision, consider how your needs will be met along with the price.
Is coding included in the web design service?
Interface design and software development are separate scopes. We clarify design deliverables such as screens, components, prototype and developer handover. It should also be stated which party is responsible for coding, hosting and maintenance.
How long does it take to complete the design?
The duration depends on the size of the job, the availability of the contents and the evaluation stages. A single image and a multi-page catalog are not planned on the same calendar. We determine the delivery date after seeing the scope, with a schedule that also includes interim approvals.
Let's clarify your brand's design needs together
Even if you do not have a ready brief, you can explain where you are having difficulty and what material you need. Share your project; Let's first look at what output is required and where the design should start. If you want to read the details of the process, guide for working with a freelance graphic designer will be helpful.
What perception do you want to change?
Describe the current state of the brand and the perception you want to change. Let's create the delivery list after this goal.
- The product or service offered by your brand
- The target audience you want to reach
- Design materials you need
- Existing brand files and contents
- Target date and decision maker
