I design a logo for your new brand or renew your existing logo according to usage needs. I evaluate the sign for readability at a small size, use of single color, and compatibility with print or digital media.
Only logo files and corporate identity system are different scopes. We determine at the proposal stage which colors, typography, user manual and application samples will be delivered. Trademark registration and legal compliance review are not included in the design service.
Scope of the study
- Examining brand character and competitor visual language
- Evaluation of logo aspects with real usage examples
- Preparation of colored, single color and reverse ground applications
Usage areas of the company logo and brand
- Determining whether the company logo, product brand and application icon are the same scope
- Visual direction appropriate to the brand name and usage surfaces without copying sectoral signs
- Separate control of logo versions to be used on the web, small labels, signage and presentation
Usage plan for freelance logo design
- Freelance logo design is not just about drawing a symbol. The name of the brand, its target audience and where the logo will be used, such as labels, signs and websites, are the subjects of the first meeting.
- With logo designer Selçuk Aker it is possible to renew the existing identity or work for a new brand. Determines different color and size versions according to usage need; We also plan corporate identity applications.
Design process
Preparation, design and delivery
First, I clarify the brand's goal and usage areas. I test the selected visual direction in a small size and on different surfaces and prepare the delivery files after approval.
Deliveries
- Vector logo files
- Exports suitable for screen and print
- Minimum size and protective field notes
Frequently asked questions
Are logo and corporate identity the same work?
The logo is part of the identity. If fonts, color system and application templates are required, the scope of corporate identity is determined separately.
How is the scope of the proposal determined?
The scope of the concept, the number of applications and whether an existing logo will be renewed will affect the proposal. Trademark registration is a separate process from design submission.
Is a PNG file alone sufficient when making a logo?
PNG can be useful for display use; However, a suitable vector master file is also required for production in different sizes. I determine delivery formats according to usage areas. The PDF or SVG extension alone does not prove that all elements of the file are vectors.
Let's determine the scope of the project together
The scope of the concept, the number of applications and whether an existing logo will be renewed will affect the proposal. Trademark registration is a separate process from design submission.
Scope for businesses that want to have a logo made
When receiving logo design services, the expressions company logo design, company logo design and brand logo design often describe the same visual identity need. The important difference is where the logo will be used. Restaurant logo design on menu and sign; Cafe logo design should be tested on cup, package and small profile images.
If you say, “I want to have a logo made,” share your brand name, product, target audience and existing sign. For professional logo design, I plan the research, drawing and application evaluation together. Drawing a logo and redrawing an existing logo are not the same work: logo renewal changes the appearance; logo revision solves certain problems.
How are logo design prices determined?
Logo making prices; Depends on number of design aspects, applications, revision and scope of delivery. Check whether the logo design quote includes only signs, logo and business card design, or logo and corporate identity design. The scope of the logo design package must be written.
