Selçuk Aker · Graphic & UI/UX design

Social media design specific to your brand

Post, story, carousel and advertising creative design for Instagram and LinkedIn. Brand-specific social media design with reusable template system.

When getting designer support for social media graphics, specify the number of adaptations as well as the number of shares. Post, story, and carousel versions of a campaign require different reading orders; I also prepare the layout of each format while preserving the main idea.

I produce visuals for your social media accounts: post, story, carousel and advertising creative on Instagram and LinkedIn. I'm on the design side of things — I build the brand's image there.

Instead of producing images one by one, I prefer to establish a reusable template system. Thus, when the pace of sharing increases, not every image is designed from scratch; is replicated within the system and the brand remains consistent.

I am based in Istanbul and I run this business remotely.

For whom?

  • Brands that have their own content team but whose visual language is not established
  • What you need for a creative set for a campaign or launch
  • Teams that publish ads and need to produce performance creative
  • Those who want to switch to the template and increase production speed

Formats

  • Feed post (square and vertical)
  • Story and Reels cover
  • Carousel (multi-page narration)
  • LinkedIn post and cover images

Ad creative

  • Performance creative variations
  • Testable versions of the same message with different visual setups
  • Campaign visual set

Template system

  • Editable templates suitable for brand language
  • Typography and color rules
  • Structure that your team can replicate on their own

Banner, slider and campaign adaptations

  • Designing web banners, campaign sliders and social media advertising visuals with a common main idea
  • Preparation of post, story, carousel and Reels covers according to their own reading order
  • Separate determination of duration, ready-made materials and subtitle scope for video design and motion graphics needs

Freelance social media and banner design

  • The scope of freelance social media support on this page is visual design: post, story, carousel and ad creatives. We evaluate account management and ad delivery separately from design delivery.
  • Specify website, ad space or mobile screen dimensions for freelance banner design. In the horizontal banner, square post, and vertical story versions of the same campaign, I rearrange the layout so the message is read.

Design process

Brand and tone

We talk visual language, competitive environment and target audience.

Creative direction

We determine the direction with a few sample images.

Template setup

The selected direction turns into editable templates.

Production

Images are produced in understood formats.

Delivery

Publish-ready exports and editable source templates.

Deliveries

  • Correctly sized, publication-ready images
  • Editable template file
  • Variation sets in ad creative

Frequently asked questions

One-time job or monthly support?

Both are possible. A defined task such as a launch or a campaign is carried out one time. If you post regularly, monthly design support makes more sense: the template system is set up once, then production proceeds from it.

Do you write the content texts?

No. The text and message come from you; I undertake the visual editing and design. Content strategy and text production are a separate service from Creative House.

Do you manage my account?

No — account management, sharing calendar, community management and ad delivery are excluded from this service. These are the work of Creative House; You can access it from the link below.

How many images are produced?

Quantities and formats are determined at the beginning of the job. Once the template system is established, it is possible to produce more images with the same budget.

Are banner design and ad management provided together?

The scope of this page is visual design. We can prepare banner and advertising creatives for your existing advertising team to use. Media buying, targeting and campaign management are not an automatic part of this delivery.

What files are required for Reels design?

The purpose of publication, the images to be used, approved texts, brand files and the desired duration are the starting information. Shooting, editing, motion graphics, subtitles and sound needs are evaluated separately; However, cover design and full video production are not the same scope.

Account management and strategy not here

This page only covers the design side. Content strategy, sharing calendar, community management and advertising are a separate business and are handled by Creative House.

Creative House — social media and content management

Let's set up your visual language

Let's talk about your format needs and tempo; Let's decide together, one-time or monthly.

What images should be in the social media design package?

For Instagram visual design, keep in mind that product promotion, information sharing and campaign announcement do not need the same template. The purpose of the content determines the information order of the design.

Social media visual design combines the message of the post with the reading habits of the platform. Instagram post design and Instagram post design describe the same output family; Carousel design, on the other hand, requires establishing information flow in more than one frame. Vertical layout and safe space are also arranged for Instagram story design or story design.

In addition to Instagram design service, I can prepare LinkedIn visual design, YouTube cover design and YouTube thumbnail design. While the channel cover carries the general framework of the brand, the video thumbnail describes the subject of a single content. For social media post design, I check readability instead of sending the same cropped image to every platform.

We specify the content and number of adaptations separately in the monthly social media design proposal. Social media design prices and Instagram post design prices; It varies depending on the need for original visuals, ready-made templates or animated content. The accuracy of the claims and visual usage permissions to be published in areas such as dental clinic social media design and real estate social media design must be approved by the customer.

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