Who it was for
This page features 37 social media visuals I designed for 13 brands.
- Metropolitan Real Estate PLC (real estate): 14 visuals. Westview Standard Apartments and Bole Tower residential projects.
- YEO Group (electrical automation and solar energy): 8 visuals. YEO Electrical Automation and YEO Solar.
- Yılmaz İnşaat: 3 visuals
- Inspinia / Astrum Technology (smart home): 2 visuals
- Pedaş LED (lighting): 2 visuals: the light+building announcement and a Casual MAX floodlight post.
- AS Steel (steel structures): 1 visual
- Moonlux (architectural LED lighting), Evin Şahane (renovation), Tomurcuk (baby development app), Uyguna Nakliye (empty truck and load matching), Hijyeniq (home and office cleaning), Dijilab (marketing app), Eşini Bul (dating app): One square post each.
The brief
The visuals in the selection serve three purposes. The first is messages for special days. The second is announcing the trade fairs and congresses the brand attends. The third is promoting residential projects and products. In every case, the logo and contact details had to be clear on the visual, and posts from the same brand had to look like a family when placed side by side.
My role and scope
I designed these visuals myself. The types of work in the selection are:
- Special day posts: 18 March, 23 April, 8 March, Mother's Day, Father's Day, religious holidays and New Year
- Trade fair and congress announcements: light+building for Pedaş (Frankfurt, 8–13 March 2020), GT'2020 Türkiye Jeotermal Kongresi (Turkey Geothermal Congress) for YEO (Ankara, 5–6 February 2020), Solar İstanbul for YEO Solar (11–13 March 2020)
- Project and launch posts: Westview Standard Apartments, Bole Tower launch
- Product promotion: Inspinia smart home app and a "Coming Soon" announcement for the new interface
- Campaign: "Syphon Coffee" competition post for Metropolitan
The visuals are in Turkish, English and Amharic. Some of the Metropolitan posts are in Amharic.
For Pedaş, social media is part of a broad ongoing collaboration with the brand.
Process and design decisions
I used a fixed frame for each brand. In the YEO posts, the logo sits at the top left. The bottom line carries the web address and the signature "A Member of YEO Group". The palette is mainly red, white and grey.
I repeated the same layout for the trade fair announcements. One half of the visual is a coloured background, the other half a photo. Below the headline is the Turkish message, with the English version beneath it. The date, venue and hall or stand details sit at the very bottom as a list with icons.
At Metropolitan, the navy shield logo sits in the same place on every post. In the residential posts I put the building visual at the centre. In the Bole Tower launch post, "15th June" and "Big Launch" appear in large type in the right-hand column. In the Amharic posts, the phone numbers sit directly below the text.
For Pedaş's light+building post I used a black background. The fair's name and dates are in the middle, with the hall and stand number at the very bottom.
In the Inspinia post I showed the app screen on a hand-held phone. Around it I arranged icons for features such as security, cameras, lighting and climate control. The app store badges are at the bottom right.
In the special-day posts, the visual language changes with each occasion. The position of the logo and web address, however, stays the same as in the brand's other posts.
Deliverables
- 37 post visuals for 13 brands
- Square and landscape formats
- Visuals with Turkish, English and Amharic copy
Outcome
The fair and congress posts in this selection announce events from the first months of 2020. I have an ongoing working relationship with Pedaş that includes social media.
This project is an example of my social media design service.
