Selçuk Aker · Graphic & UI/UX design

Poster design: campaign message read remotely

Event and campaign poster design. Powerful posters that are readable and attract attention even from a distance.

A banner is a surface that is visible when walking or standing briefly. I organize the main message, event information and visual according to viewing distance. I check that a composition that looks good on a small screen also reads in real print size.

Scope of the study

  • Main message and visual hierarchy
  • Date, location and call placement
  • Adaptation to different printing sizes

Freelance banner and poster designs

  • For freelance banner and poster designs, we first determine the viewing distance, the area to be hung and the message to be shown. The event announcement and the store campaign are not prepared in the same order of information.
  • The date, place and call must remain legible in the poster design; additional information should not overwhelm the main message. If social media adaptation is desired in addition to poster printing, separate layout and control are planned for each size.

Design process

Preparation, design and delivery

I learn the actual usage area and size. I simplify the message, check the design in remote view, and transfer the approved information to the print file.

Deliveries

  • Print PDF
  • Specified size adaptations
  • Digital announcement release coverage

Frequently asked questions

Should we put all the information on the poster?

The banner carries the initial message. If the details are too much, they can be transferred to a second page with a short address or appropriate redirection; The form of communication is chosen according to the place of use.

How is the scope of the proposal determined?

Variety of sizes, visual production and campaign adaptations influence the bid. Printing and hanging are clarified outside the design.

Let's determine the scope of the project together

Variety of sizes, visual production and campaign adaptations influence the bid. Printing and hanging are clarified outside the design.

Message and usage area for making a poster

The first decision of a business that wants to make a banner is where and for how long the image will be read. Event poster design date and venue; store campaign highlights the scope of the offer. I prepare digital announcement and printed poster sizes separately.

Poster design prices are determined by visual production, text density and number of adaptations. Different sizes are not reproduced by stretching the same file; Readability is rechecked to every extent.

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