Poster design prices are not determined only by the output size. Adapting an existing visual and developing the main idea of a new activity are different studies. In the freelance poster design proposal, it should be explained whether the message is ready and in how many places it will be used.
Is the main idea ready?
Sending logo and date information does not mean that the visual concept is ready. The tone, target audience and main message of the event should also be determined. If special photographs, illustrations or different images need to be combined, these also require labor.
For example, in the new concert announcement of the current series, the date and artist may change. In the first poster of a new festival, the visual direction can be re-established. Don't compare two demands just "one poster".
Subtract the number of measures with the actual usage list
Print banner, digital display, social media post and story may not use the same ratio. Maintaining the main idea is not to reduce and place the same file in every area. Especially long text and different logo groups affect the placement.
The main design, size adaptations, language versions and date variants must be specified separately in the offer. Adding new venue or sponsor information later may re-impact existing approvals.
Separate content approval from print control
The content manager must check the accuracy of the event date, address, ticket information and sponsor names. The designer works on the layout and the output he prepares. If the approval chain is unclear, conflicting comments may appear with little time before going to press.
Obtain the print manufacturer's size and file requirements in advance. Printing costs, paper and distribution are not automatically included in the design price. Colors approved on the screen may also need to be evaluated under printing conditions.
Quote request example
A request such as “Original main poster for a new exhibition, one print edition and two social media adaptations; texts ready, photographs of artworks to be provided, two languages to be used” makes the scope visible. It should also be discussed at what stage the design will be approved and when the files will be delivered.
Can work with Selçuk Aker under banner design; You can review general offer questions from graphic design prices guide.
Frequently asked questions
Is a separate price required for posters and banners?
Purpose, measure, content and scope of production are more decisive than the name.
Are different dates of the same poster additional work?
It requires adaptation and control. The version number must be specified at the beginning.
Is photographic supply included in the design fee?
Not always. The visuals to be provided by the customer and those to be prepared separately should be separated.
