I design the billboard according to the short viewing time. Instead of the brand, message and visual competing at the same time, I set a single priority. Media size and visible area should be obtained from the media or production supplier before design begins.
Scope of the study
- Text messaging and brand visibility
- Settlement appropriate to the channel size
- Adaptation to different outdoor surfaces
Freelance outdoor and sign designs
- Freelance outdoor designs; It requires establishing messages that can be read in a short time on billboards, outdoor boards and outdoor visuals. Channel size, viewing distance and visual density in the environment affect design decisions.
- For sign designs, facade photo, application area and reading direction are important. Freelance sign design includes graphic layout; The supporting structure, lighting, permission and installation conditions are also evaluated with the applicator.
Design process
Preparation, design and delivery
I collect the campaign goal and surface list. I test the main composition in remote view and edit the final outputs according to the technical template of each medium.
Deliveries
- Print files based on media
- Preview images
- Adaptation and measure list
Frequently asked questions
Is advertising space rental included in the billboard design?
This service includes visual design. Media purchasing, printing and implementation are separate tasks. It is determined from the beginning which supplier the file will go to and on what date.
How is the scope of the proposal determined?
The number of media, size differences and photography/illustration needs affect the budget; It is not evaluated only by the number of main visuals.
Let's determine the scope of the project together
The number of media, size differences and photography/illustration needs affect the budget; It is not evaluated only by the number of main visuals.
Graphic applications in outdoor advertising
For billboard design, tarpaulin design and sign graphic design, I would like viewing distance, illumination and actual application measurements. In the case of vehicle wrapping design, door, glass and body combinations affect the location of the message. Application approval should not be given just by looking at the image on the screen without the manufacturer's template.
The directional board design tells the path the visitor will follow. We evaluate arrow direction, font size and placement height decisions together with the application team.
