Banner design prices and video design prices do not describe the same type of output. A fixed advertising image, the editing of existing footage, and the preparation of motion graphics from scratch require different work. Comparing freelance motion graphics prices by number of seconds alone can hide significant differences.
How many ratios are there in a fixed banner?
Web slider, ad space and social media card are not the same size. The layout is adapted so that the main message can be read at different rates. If text will be added by the site, the visual design should be prepared accordingly.
One main banner and two adaptations and separate ad sets for multiple products are not the same scope. Share campaign, product and language variants in a list.
Ready material or new production in the video?
The duration, quality and selection of the shooting images affect the editing effort. Text, audio, subtitles, illustrations and music requirements must be determined separately. Simple movement of stock images and custom character animation are not the same job.
Script and scene approval are important in motion graphics work. Changing the narrative after approval may affect not only a few frames but the entire timing. Clarifying the content and flow first reduces unnecessary reproduction.
Sample coverage comparison
For a product announcement, a short vertical video, subtitles and cover can be prepared with ready-made photographs and texts. Different scenes, special graphics, voice-over and horizontal-vertical versions may be requested on a larger scale. These examples are not price packages; Shows delivery differences.
Are the costs of external resources such as licensed music, dubbing and shooting included in the design fee or separately? It must be clear in the offer. The source project file and final video formats should also be specified.
Separate publishing and advertising operation
Preparation of the file; Uploading to an ad account is not the same delivery as budget management or performance reporting. You can share the desired production type and available materials in the social media visual design conversation with Selçuk Aker. Short video preparation guide makes it easier for you to create a brief.
Frequently asked questions
Is the video price calculated based on seconds only?
Duration is a variable; Stage complexity, material preparation and adaptations are also important.
Are music and voice-overs included automatically?
No. The source, scope of use and price must be specified in the offer.
Can the same video be used on all platforms?
It can be used in some cases; Adaptation to rate, safe area, subtitles and duration may be required.
