The stand builder puts up the structure; I design the graphics that go on it, made to measure and ready for print. On stand cladding panels, spider stands and roll-ups, I build the message on two levels: what visitors see as they approach from a distance and what they read up close. The stand's 3D design, construction, fabrication and installation are not part of this service.
Scope of the study
- Stand cladding: wall, panel, counter and product area graphics
- Spider stand (pop-up stand) graphics
- Roll-up and banner design
- Message hierarchy according to visitor distance
- Compatibility with accompanying materials such as catalogs and brochures
Freelance fair visuals and stand dressing
- Freelance fair cladding designs; It ensures that stand walls, reception area, product boards and directions carry a common message. Stand cladding requires actual surface dimensions and directions from which the visitor will approach.
- The visual design of the fair and the architectural project, production and assembly of the stand are different tasks. Determines the surfaces to be designed in freelance stand cladding work; We plan accompanying materials such as catalogues, brochures and roll-ups in the same communication language.
Design process
Preparation, design and delivery
I get the stand's technical drawing and print dimensions from the stand builder. I place the main message, check panel joints and bleed, and deliver print-ready files for each surface to the stand builder or the printer.
Deliverables
- Print-ready files on a panel basis
- Layout preview on the stand
Frequently asked questions
Are 3D design, fabrication and installation of the stand included?
No. The stand builder handles the stand's structure, 3D design, fabrication and installation. I design the graphics on the stand according to the approved technical drawing.
What determines the price of exhibition stand graphic design?
The number of print surfaces, the number of spider stands and roll-ups, product groups and supporting materials determine the scope of the quote.
Let's determine the scope of the project together
The number of print surfaces, the number of spider stands and roll-ups, product groups and supporting materials determine the scope of the quote.
Fair panel design and stage visuals
Fair stand graphic design includes brand and product visuals to be applied on the architectural stand project. For the exhibition panel design, joints, equipment and visitor viewing areas are measured. If backdrop design or stage background design is required, speaker and camera framing are also taken into account.
The structural project and production of the stand are the work of separate teams. I prepare the design files according to the applicator's printing dimensions and ensure that the logo and texts remain at a safe distance from the cutting areas.
What jobs does an exhibition stand graphic designer undertake?
When people search for exhibition stand design, the stand's 3D design, its fabrication and the graphics on it are often seen as one job. I'm Selçuk Aker; I prepare the graphics for the visible surfaces of the stand: stand cladding panels, spider stands, roll-ups, product panels and the accompanying brochure. The stand's 3D design, construction and installation are the stand builder's job.
Modular stands, spider stands and custom-built stands
In a modular system, the existing panels and joints limit the graphic layout. A spider stand is a single curved print surface; its edge wraps and joints are planned to size. On a custom-built stand, the stand builder's technical drawing defines the surfaces. In every case, the graphics are prepared to the print dimensions provided by the stand builder.
What items do fair stand prices consist of?
| Item | Who does it | Scope |
|---|---|---|
| Graphic design | Selçuk Aker | Stand cladding surfaces, spider stands, roll-ups, product panels |
| Stand design and 3D | Stand builder | Layout, modelling and technical solution |
| Production | Stand builder or printer | Materials, printing and furniture |
| Installation | Stand builder | Transport, assembly and dismantling |
My quote covers only the graphic design item; the price is set once the list of surfaces and quantities is clear. I prepared the stand graphics for Pedaş in the same visual language as their catalogues. You can see my exhibition stand graphics and review the preparation checklist in the exhibition design guide.
Case studies for this service
- Exhibition Stand Designs: exhibition stand graphic design
All case studies are collected on the case studies page (in Turkish).