I consider the message on the exhibition stand at two different levels, which the visitor sees when approaching from afar and when examining closely. I place brand, product and orientation information according to approved stand dimensions. The service here is visual communication design; separate from stand engineering and manufacturing.
Scope of the study
- Facade, panel and product area graphics
- Message hierarchy according to visitor distance
- Compatibility with accompanying materials such as catalogs and roll-ups
Freelance fair visuals and stand dressing
- Freelance fair cladding designs; It ensures that stand walls, reception area, product boards and directions carry a common message. Stand cladding requires actual surface dimensions and directions from which the visitor will approach.
- The visual design of the fair and the architectural project, production and assembly of the stand are different tasks. Determines the surfaces to be designed in freelance stand cladding work; We plan accompanying materials such as catalogues, brochures and roll-ups in the same communication language.
Design process
Preparation, design and delivery
I receive technical drawings and visible surfaces of the stand. I place the main message, check the panel combinations, and deliver the file to the manufacturer on a surface basis.
Deliveries
- Print files on a panel basis
- Dimension and surface mapping list
- Visual layout preview
Frequently asked questions
Is the manufacturing and installation of the stand included?
No. Supporting structure, electricity, manufacturing and installation are the scope of the stand supplier. Graphic design is prepared according to the approved technical drawing.
How is the scope of the proposal determined?
The number of surfaces, stand type, product groups and ancillary materials determine the scope of the offer.
Let's determine the scope of the project together
The number of surfaces, stand type, product groups and ancillary materials determine the scope of the offer.
Fair panel design and stage visuals
Fair stand graphic design includes brand and product visuals to be applied on the architectural stand project. For the exhibition panel design, joints, equipment and visitor viewing areas are measured. If backdrop design or stage background design is required, speaker and camera framing are also taken into account.
The structural project and production of the stand are the work of separate teams. I prepare the design files according to the applicator's printing dimensions and ensure that the logo and texts remain at a safe distance from the cutting areas.
