Fair stand visuals are a different task as visitors approach; When he enters, he takes on a different task. It is necessary to promote the brand and the solution offered remotely. Soon, product information, guidance and discussion area should be understood. Placing the same size logo on all surfaces does not meet these needs.
Determine approach direction and clear fronts
The relationship of the stand with the corridor, neighboring areas and the surface that the visitor first sees should be included in the brief. The main message placed on a covered surface may not provide the expected visibility. Get up-to-date plans, dimensions and surface information from the stand manufacturer. Graphic design and technical production of the stand may require separate expertise.
Assign separate tasks to each surface
The field seen in the distance may carry a brief message; More detailed explanation is available in the demo or interview area. The display, catalog and wall visual should complement each other rather than repeating the same information unnecessarily. Images showing actual use of product photos are sometimes more descriptive than long text.
Perform unified check before installation
The joints of the panels, lighting and the furniture that will be placed in front of it should be examined together with the design. Separately approved images may create alignment or information duplication issues when combined. Matching technical file names to surface codes reduces production confusion.
Read graphic design, printing, installation and stand production separately in the fair budget. Design submission does not imply production engineering approval. If there are materials to be reused after the event, keeping the date and campaign information in changeable areas can reduce the cost of subsequent use.
Frequently asked questions
Should the same visual be used on all surfaces in the exhibition stand?
Common brand language can be maintained; However, each surface is seen from different distances and directions. Plan the tasks of recognition from afar, informing nearby, and supporting the meeting area separately.
How should exhibition stand graphics be checked before going into production?
Examine panels in a combined view; Verify cutting, sewing and installation limits. Match the stand plan with the graphic files to check that no important information is left behind on the equipment.
Scope of exhibition stand designer and graphic designer
Architectural structure and graphic cladding expectations may be confused when searching for a fair stand designer. The study presented here; It is the graphic design of billboards, backdrops, screens, product promotions and stand surfaces. Structural project, fabrication and installation are separate responsibilities.
With Selçuk Aker, we evaluate together the approved dimensions, visitor orientation and product placement in fair stand graphic design. Speaker and camera framing are also important for stage background design. If the technical drawing and content list are ready, a surface-based delivery plan can be created.
