The roll-up is visible from different distances in the trade show corridor, store entrance or meeting area. Assuming that the entire height of the design will receive equal attention may cause important information to be lost below. First determine whether to stand next to the roll-up and what message it will carry.
Sort information by eye level
The brand and main message should be easy to choose at the top. The middle area can describe the product or service. The small texts at the bottom may be more difficult to see due to both the mechanism and the surrounding objects. Consider these physical conditions when placing contact information; You don't necessarily have to fill the empty space.
Use the mechanism's template
Roll-up dimensions and the space inside the cassette may vary depending on the model used. Do not start production with a random template found on the internet. Ask the printer for visible area, safe clearance and technical file specifications. It is necessary to know which part of the design visible on the screen will actually remain outside.
Try the photo and code at real scale
A small photo enlarged on a high surface may not provide sufficient quality. If a QR code is to be used, the target page should be opened easily on the phone; The location of the code should be in a place that the visitor can approach. If there are two roll-ups to be used side by side, establish a common design language, but ensure that each is understandable on its own.
Include different languages and product adaptations in the scope of the offer. Roll-up design, printing and mechanism may not be the same service. Clarifying this distinction and the production person before file approval reduces surprises that arise on the day of the event.
How to prepare a freelance rollup design order?
Businesses looking for roll-up design or roll-up design must first share the usage area and the manufacturer's template. When preparing the graphic layout, the freelance rollup designer takes into account the space that will remain within the mechanism of the stand and the height that the visitor will see. A quick look in the fair corridor and the use behind the speaker do not handle the same message density. Printing, carrying case and mechanism supply are not included in the design service. You can request a quote by separating design and production responsibilities via Roll-up service.
Frequently asked questions
Why should the bottom section be used with caution in roll-up design?
The lower part may engage the mechanism or be blocked by surrounding objects. Keep the important message in visible area; Verify obsolete areas on the print template with the manufacturer.
What to check when using QR code on roll-up?
Test that the code can be read at its actual printed size and at the expected distance. Check that the page it redirects to works on mobile; Don't hide the core message behind code alone.
Preparation list for rollup designer
In the search for a rollup designer, share the mechanism’s printable dimensions, invisible bottom margin and usage environment. Text near the floor may not be read in a crowd; It is necessary to place the main message in the area where it will be seen standing. Also consider actual viewing conditions for the logo and contact information.
A single visual or event series can be prepared in Selçuk Aker's roll-up design service. “Rollup design” and mechanism and print purchasing are not the same delivery. Importing the manufacturer template at the beginning avoids relocating the file at the last moment.
