Selçuk Aker · Graphic & UI/UX design

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On branding, design and printing; Articles filtered from the heart of the business and real projects.

Design articles

Website Information Architecture: Where Will Visitors Find What They Are Looking For? — Selçuk Aker

Website Information Architecture: Where Will Visitors Find What They Are Looking For?

Set up menu, category and page hierarchy from customer questions. Compare single-page and multi-page web design with actual content.

UX Writing: Choosing the Right Word in Buttons and Error Messages — Selçuk Aker

UX Writing: Choosing the Right Word in Buttons and Error Messages

Plan interface text, CTA, idle status, and error messages with examples. Create language that tells the user what will happen.

Offer and Appointment Form Design: There Is After Submission — Selçuk Aker

Offer and Appointment Form Design: There Is After Submission

Plan the form fields, error states, thank you screen and CRM handover together. Gather useful information, not more space.

Prioritizing Design Issues with UX Audit — Selçuk Aker

Prioritizing Design Issues with UX Audit

Make a user experience audit more than just a screen comment: create an improvement plan based on task, evidence, impact, and verification steps.

Multilingual Web Design: Translation, Layout and URL Plan — Selçuk Aker

Multilingual Web Design: Translation, Layout and URL Plan

Do not treat English and Turkish web pages as translations alone. Plan language migration, content ownership, and hreflang relationship together.

Creating a Keyword Map for Design Services — Selçuk Aker

Creating a Keyword Map for Design Services

Distribute graphic designer, freelance graphic designer and service inquiries to the right pages. Do not produce repetitive articles for similar words.

Web Performance: The Impact of Design Decisions on Speed — Selçuk Aker

Web Performance: The Impact of Design Decisions on Speed

Core Web Vitals consider image size, JavaScript, and loading layout from a design perspective. Don't confuse test score with actual user experience.

Search Console, GA4 and Clarity: Which Data to Which Question? — Selçuk Aker

Search Console, GA4 and Clarity: Which Data to Which Question?

Separate search visibility, on-site events, and behavioral observation. Set up a simple reporting plan to measure design change.

Digital Asset Management: Organizing the Brand's Design Archive — Selçuk Aker

Digital Asset Management: Organizing the Brand's Design Archive

Find the current version of logos, photos, fonts and campaign files. A workable archive layout for naming, licensing and delivery responsibilities.

Headless CMS and Micro Frontend: What Should a Designer Plan? — Selçuk Aker

Headless CMS and Micro Frontend: What Should a Designer Plan?

Learn how technical architecture choice impacts content model, component consistency, and developer delivery. The most complex solution is not necessary in every project.

Website Pre-Launch Check: Testing the Design with Real Content — Selçuk Aker

Website Pre-Launch Check: Testing the Design with Real Content

Do not confuse visual approval with broadcast approval. Create a specific checklist for mobile placement, links, content and workflows.

What Deliverables Should You Look for in SEO, GEO and Advertising Proposal? — Selçuk Aker

What Deliverables Should You Look for in SEO, GEO and Advertising Proposal?

Separate web design, search visibility and ad management. Clarify account ownership, implementation responsibility, and scope of reporting in the proposal.

UI, UX and CX: The Limits of Design in Customer Experience — Selçuk Aker

UI, UX and CX: The Limits of Design in Customer Experience

Separate interface, user experience and customer experience with an order example. Plan the website, packaging and after-sales communication together.

Preparing a Brief Without Copying Web Design Samples — Selçuk Aker

Preparing a Brief Without Copying Web Design Samples

Evaluate the websites you like beyond color and animation. Prepare a reference file explaining the functionality to the freelance web designer.

Remote Freelance Design from Istanbul: Business Plan Before the City — Selçuk Aker

Remote Freelance Design from Istanbul: Business Plan Before the City

Clarify the meeting, file sharing, producer communication and delivery plan when receiving freelance design support from Istanbul, Ankara, Izmir or another city.

Digital Marketing Learning Plan for Freelance Graphic Designer — Selçuk Aker

Digital Marketing Learning Plan for Freelance Graphic Designer

Select marketing information to support design decisions. In training, instead of memorizing the channel, work on the brief, message, landing page and measurement.

Updating Store Price Labels with Freelance Graphic Designer — Selçuk Aker

Updating Store Price Labels with Freelance Graphic Designer

Plan accurate data, template, and control sampling together as prices for multiple products change.

Health Information Brochure with Freelance Graphic Designer — Selçuk Aker

Health Information Brochure with Freelance Graphic Designer

Present expert-approved health information with clear headings and readable page layout.

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