When preparing an export label with a freelance graphic designer, it should be determined which text will be used in which market as well as the translation file. The designer should not complete the translation and mandatory information of the product by guessing.
Receive language texts by domain
Product name, description and usage information should be given in separate fields. Approved translation and design approval are different. The person in charge of each language must check the correct characters and meaning; Visual similarity does not prove linguistic accuracy.
Set layout rule for extended text
The same description may be longer in another language. First edit the share of information fields; Do not make the entire text so small that it cannot be read. Separating varying language areas with common brand elements enables controlled adaptation in subsequent products.
Prepare a clutter-free output list
Two product types, Turkish and English, can create four different delivery files. Include product, language, size and version in the file name. Verify that the printer and the brand manager can read the list sent to production in the same way.
Brief check before delivery
- Is the language approval holder known?
- Is the cutting template up to date?
- Is there a distinction between product and language in the file name?
Clarify scope with Selçuk Aker
When working with Selçuk Aker, you can consider these decisions in the context of packaging design. For the first meeting, share existing files, usage environment, and target delivery date. Packaging delivery guide completes this preparation.
Frequently asked questions
Does a graphic designer do the translation?
Translation services should not be assumed unless scoped separately. An expert-controlled text should be used.
Can the same font size be maintained in every language?
Depends on content and surface conditions. Readability and information hierarchy are evaluated in all versions.
Is product regulatory control included in the design?
The information requirements of the relevant market must be verified by competent experts; Visual design alone is not a guarantee of suitability.
