When choosing a packaging designer, it is not enough to look at three-dimensional presentations alone. Recognizing the product on the shelf, reading the information on it, and the producibility of the design should be evaluated together. When working with a freelance packaging designer, it should be determined first who will communicate with the manufacturer.
Ask for the file behind the presentation in the portfolio
A jar, flexible package, and cardboard box offer different finishes. Ask how the designer solved a task similar to your production style. It is important that the side face, content area and barcode placement are considered as much as the front face. The visual mockup describes the design idea; It is not a substitute for an approved print file or physical sample.
Who will provide mold and product information?
The manufacturer's current unfold, cut and fold lines are the starting inputs. When the size of the product or the packaging material changes, working on the old mold may create repeat work. The brand manager must verify the product information and the claims to be used; the designer must place them in a readable layout. Design service alone is not a guarantee that the product complies with the legislation.
Describe variants as separate work items
If the same product has four flavors, changing the color alone may not be enough. Long product names, different grammages and changing descriptions affect the layout. Separate the main design and variant adaptations in the offer. For example, if a flavor name falls into two lines, the frontend balance of the entire series may need to be re-evaluated.
How should you confirm freelance delivery?
Set up separate approval steps for information accuracy first, visual layout second, and production control last. A text that has changed after the printing house's control must be re-approved. It should be understood which file belongs to which product and version in the delivery folder. This layout helps prevent a popular image from being printed on the wrong product.
You can review packaging design scope and label preparation guide and share the production information of your project.
Also consider the packaging's counterpart on the web and in the catalog
Once the main look is approved with the freelance packaging designer, the e-commerce visual, catalog page and social media announcement should be prepared with the same product information. The name, weight and color distinction of the product sold should be consistent with the variety shown on the model. Do not present the representative model prepared before production as if it were a real product photograph.
With Selçuk Aker, you can share the product family and these additional usage areas when determining the scope of packaging design. Describing the main packaging work, variant adaptations and campaign visuals as separate items makes the scope clearer. Customer experience guide addresses information consistency between these contacts.
Frequently asked questions
Is it enough to just send a product photo to the packaging designer?
No. In addition to the product photo, the manufacturer's cutting template, packaging size, material information and approved product texts are required. The image prepared without these is not considered a production-ready packaging file.
Are different versions of a package a copy of the same design?
The main visual system may be preserved; However, variety name, content, color distinction and product information are checked separately. It should be stated how many product types and how many different packaging sizes are included in the offer.
How should you prepare the scope of the proposal when looking for a packaging designer?
Share product type, variants, manufacturer template and sales environment for the packaging designer. The box to be sent by cargo does not meet the same requirements as the shelf product. During packaging design, brand appearance, order of product information and variant separation should be considered together.
When evaluating packaging designer service with Selçuk Aker we can clarify the number of surfaces, product adaptations, approved texts and print file delivery. If structural development and production of physical packaging is required, these are planned as separate specializations. Label designer guide completes the layout of information and variants on small surfaces.
