Label design is more involved than simply placing a logo on the product. The buyer must be able to distinguish the product type, read the necessary information and relate it to other products in the same series. How the design will be applied to the actual surface is as important as its appearance on the shelf.
Do not decide on the size without seeing the shape of the product
The cylindrical bottle, angular box and flexible bag create different conditions. Text that appears centered on a flat screen may shift to the side when the label is wrapped around the product. Determine the faceplate's visible area, junction, and application tolerance with the manufacturer. If a transparent, metallized or colored surface will be used, ask the printing supplier about production decisions such as white ink.
Content approval and design approval are different
Product name, quantity, content, description of use and necessary warnings should be collected in a list approved by the brand. Which information is mandatory depends on the product class and sales market; Graphic design delivery does not replace regulatory compliance approval. The designer establishes the layout of this information. The person responsible for checking the accuracy and currency of the content should be determined from the beginning.
Do not rely on color alone in the product line
To distinguish three flavors or different volumes, color can help; However, the variety name and quantity should also be written clearly. Colors that are very close to each other may not be distinguishable under poor printing conditions or in a small product photo. Keeping the main brand area constant and gathering product differences in a specific region makes it easier to add new variants.
Do not copy the barcode from the presentation image
Obtain the barcode file to be used in production from an authorized source. Enlarging the screen image, changing its ratio, or filling the space around it with decorative elements can affect scannability. The final file must be checked with the supplier on the actual size and production conditions. The same check is made for small text and thin lines.
What should be separated upon delivery?
The cutting template, the design that will be printed and the presentation model are separated from each other. Mockup describes the approximate appearance of the product; It is not a print file. Each product's code, approved text version and print PDF are matched. Open files are kept organized so that only the relevant file can be updated when content within the series changes.
In packaging design service we can determine the label and product line scope together. It completes the preparation list of Guide for planning product variants for multiple variants.
Frequently asked questions
Is it possible to enlarge or reduce the barcode in label design?
Barcode has production and reading conditions. Use approved barcode source and verify measurement with relevant manufacturing requirements; Do not trust a barcode copied from a presentation image.
Can the same label be applied to all bottles and jars?
The curvature of the surface, its perimeter, and the label area may vary. Prepare the design with the actual size of the product and the manufacturer's template; Evaluate the visibility of critical texts on the physical sample.
