A customer can easily find the product on your website, but may not be satisfied with the brand because he cannot access information about delivery. Good display design alone does not solve the entire customer experience. UI, UX and CX distinction; It is useful to accurately determine the responsibilities of the freelance designer, developer and business.
See the same order from three different perspectives
UI encompasses the interface that the user sees and interacts with. The appearance of the product selector, the status of the button, and the readability of the text fall into this area. UX addresses the experience a person has when using the product or service; Tasks such as finding a product, comparing options, and completing the transaction are evaluated together. CX, on the other hand, covers the customer's contacts with the business over time, their expectations and perception on a broader scale.
For example, if the order button is not readable, there is an interface problem. If the user cannot find the correct product type, the information layout and flow should be investigated. If the wrong product is sent, simply refreshing the screen is not enough; The operation also needs to be examined.
Save contacts not visible in design file
A product's social media image, web page, packaging and usage card should provide the same basic information. If the product promised in the campaign and the product in the box are perceived differently, consistent colors will not resolve this contradiction. The communication materials prepared by the freelance graphic designer must be based on approved product and service information.
- First contact: what promise does the customer see?
- Decision: what information does he want to compare?
- Purchasing: what uncertainty does it face?
- Delivery and use: is the promise kept?
- Support: where does one go when he/she has a problem?
Fill this list with real customer questions. Do not present the hypothesis as a finding; Indicate the person responsible for each contact and any missing information.
Determine scope of freelance design support
Screens and user flows in UI UX design with Selçuk Aker; In packaging design the physical information layout of the product can be studied. The response time of the sales team, stock accuracy and delivery operation are handled with the relevant teams of the business.
Find where the problem occurs before design revision. UX audit guide makes it easy to evaluate usage barriers, product page guide purchase information.
Frequently asked questions
Can UI, UX and CX be sourced from the same person?
Some responsibilities may be combined in the same person; but do not assume all business operations are included in a single design delivery. Write the scope and the teams that will participate.
If customer satisfaction is low, is it necessary to renew the site?
Investigate the cause first. Communication, product, delivery or usage problem requires different solutions.
Does packaging design affect customer experience?
It contributes to the experience of distinguishing the product, reading the information and starting to use it. It does not replace other factors such as product quality and logistics.
