When preparing for a photo shoot with a freelance art director, the first question is not how many photos to take. It is necessary to determine what role the images will play in the catalogue, product page and advertisement. A beautiful photo of the same product may not meet the needs of all media on its own.
Go to frame from usage area
For example, a horizontal web cover requires space for text, while in a vertical ad the product must appear larger. The frame list translates the need of the medium into the shooting decision. Each line should contain the product, angle, ratio, background and area to be used. Thus, the shooting day does not proceed with aesthetic preferences alone.
Separate mandatory and complementary frames
The main frame showing the entire product, material detail and context of use do different things. Give priority to the frames necessary for sales or information. Plan atmospheric photos to complement this list. It is also important that the decor does not imply features that do not belong to the product.
Try a small placement while shooting
Placing the first frames within the draft page shows problems early, such as product cutting or no space for writing. Do not confirm the light and angle only on the camera screen. Also record the expectation of color correction and retouching on the sample frame.
Brief check before delivery
- Are the usage areas and rates specified for each frame?
- Are product details and general appearance planned separately?
- Have the retouching and delivery scope been approved?
Clarify scope with Selçuk Aker
While working with Selçuk Aker, you can evaluate these decisions within the scope of corporate identity design. For the first meeting, share existing files, usage environment, and target delivery date. Corporate shooting preparation completes this preparation.
Frequently asked questions
Does the frame list limit the photographer's work?
No. Defines required deliverables; It leaves room for the photographer's expertise in lighting and shooting techniques.
Can different dimensions be extracted from a single shot?
It can be removed if there is appropriate framing and sufficient resolution. It is not right to promise to trim every ratio later.
Should the design be ready before shooting?
Final design is not required; An outline showing visual areas reduces the risk of missing frames.
