Motion graphic designer transforms text, visual and graphic elements into a comprehensible narrative over time. Logo animation, product announcement and explanatory short video require different preparations. It is not enough to give just the number of seconds for a video design proposal; It is also necessary to determine the scenes to be produced and the resources to be used.
When working on motion graphics and video design with Selçuk Aker, we first discuss the message and its place of use. Animating ready-made images is not in the same scope as a job that requires shooting, three-dimensional production or new character animation. Which productions are required should be determined from the beginning.
Break the message into scenes
Write down what the viewer should understand first, what information they should see next, and what they should do at the end. This sequence can turn into a short scene plan. Moving on to detailed animation before the texts are approved may result in the timing being re-established later.
For example, a single benefit and a use case may be sufficient in a product announcement. Quickly listing all the features can make the video information-rich but difficult to follow. The duration of the text to be read on the screen should be evaluated according to the narrative.
Speak format and audio at startup
Portrait, square and landscape versions cannot always be produced by cropping the same image. The placement of text and important elements can be rearranged. If watching without sound, also consider the necessary text or subtitles to understand the message.
If music, voice-over and stock footage will be used, specify the source and terms of use. The availability of a ready-made sound does not mean that all usage rights are automatically obtained. Separate the materials to be provided by the customer in the delivery list.
Link revision to phases
First the stage plan, then the visual direction, then the movement and the final output can be evaluated. Changing the approved text after the animation is completed may require new time and placement. Do not assume that a revision and a request for additional scenes are the same scope.
You can find the necessary inputs at Motion graphics and video design service. Video design price scope guide considers format and duration together.
Frequently asked questions
Does the video designer also shoot?
It is not included in all services. Shooting, editing, motion graphics and sound production should be specified as separate responsibilities.
Can a single video be adapted to different platforms?
Yes; however, differences in rate, duration, and safe area are also controlled. The number of adaptations should be written in the scope of the proposal.
Is the source project file delivered?
It must be decided in advance. Software version, linked files, fonts and license terms are important in the transfer.
