Marketing may want a simpler design, sales may want a more descriptive design, management may want a more eye-catching design. One of the values of freelance art director support is to evaluate these comments in terms of a common goal rather than applying them sequentially. Trying to accommodate every comment at once can distract the focus of the design.
Find the need behind the comment
There may be a readability, visibility, or order of importance issue underlying the “make it bigger” statement. Ask the commenter to explain where the problem occurred. Thus, instead of imposing a single visual solution, the need to be solved is determined.
Collect the decisions under three headings
Mandatory information and brand rules, targeted improvements and personal preferences should be evaluated separately. Not every comment is a revision order. If a choice does not contribute to the goal, the reason should be discussed; If there is a mandatory lack of information, it should be corrected first. Final approval authority should also be clear from the beginning.
Produce a single approved revision list
Consolidate requests from different message channels along with the file version. Decide before applying conflicting clauses. When sending the updated design, explaining which need was solved and how in short notes reduces the repetition of the same discussion.
Brief check before delivery
- Which version does each comment belong to?
- Have conflicting requests been resolved?
- Is the person who will give the final approval known?
Clarify scope with Selçuk Aker
While working with Selçuk Aker, you can evaluate these decisions within the scope of corporate identity design. For the first meeting, share existing files, usage environment, and target delivery date. Publication and approval order completes this preparation.
Frequently asked questions
Can all team members comment?
Opinions can be collected; Decisions to be implemented must be combined by a single responsible person.
Why is written revision necessary?
It prevents the verbal conversation from being recalled differently and makes it easier to track which request has been completed.
Does the art director reject the client's comment?
He or she may suggest another solution by explaining the rationale. The aim is not to defend personal preference, but to meet the identified need.
