Bring your brand's message to moving visuals
Bring your brand's message to moving visuals
Animated brand elements
I design logo animation, title and transitions according to the visual rules of the brand.
Product description
I create a short narrative sequence with approved product images, screens and texts.
Social media adaptations
I evaluate text readability and safe areas separately for vertical, square and horizontal printouts.
What needs does motion graphics design meet?
Motion graphic design transforms text, shapes, product images and interface elements into a narrative over time. I am Selçuk Aker; I first plan the sequence of scenes to explain the campaign message, product information or use of the digital product. The purpose of the movement is not just to attract attention, but to present information in a followable order.
Logo animation includes a short brand introduction; The product promotional video demonstrates a benefit or usage step; Social media video, on the other hand, can convey a single message. In the product animation request, we separate the expectations of 2D visual motion, screen recording and 3D modeling. Not every method has the same production scope.
Advertising video preparation process
First, we determine what you want the viewer to understand or do at the end of the video. Then we proceed through the text, visual sources and sample scene layout. Animating entire scenes before the visual direction is approved can increase the cost of changes.
Existing photos and images can be used for advertising video preparation. Shooting a corporate promotional film is a separate production that requires actors, locations, cameras and lighting crews. Reels shooting and vertical video design from ready-made content are not the same service. The work on this page falls within the scope of design and motion picture production; If shooting or additional expertise is required, it is explained in advance.
Formats, audio and revision plan
Simply cropping a horizontal video to make it vertical may leave the text or product out of the frame. I control placement and duration in every format. In content to be watched with the sound off, it is important to understand the basic message from the image. We determine the need for subtitles, voice-over and music as separate items of the proposal.
Permission to use source materials must be verified. Upon delivery, video size, resolution, duration, background and scope of the source project file are defined in writing. A music or font license may not mean that you can use the video unlimitedly on every platform.
How to get a quote for video design?
Duration alone does not determine price. The number of scenes, original visual production, complexity of movement and adaptations are evaluated together. While describing your project, share sample content and broadcast channels. If the brand message is not yet clear, we can first determine the visual direction with the support of the art director.
Frequently asked questions about motion graphics
Can a promotion be prepared without shooting a video?
Short narratives can be prepared with approved photographs, product displays, text and graphics. If the purpose is to show footage of actual use, additional footage may be required.
Which file is required for logo animation?
Preferably an editable vector logo and brand usage rules, if any, are required. If there is only a low resolution image, redrawing is also evaluated.
Are portrait and landscape videos included in the same offer?
We specify the desired formats at the beginning. The number of adaptations, time changes and relocation requirements are included in the scope of delivery.
What you can share for Motion Graphics and Video Design
Logo animation, product promotional video and motion graphic design for social media with Selçuk Aker. Determine script flow, format and scope of delivery.
- Purpose of the video, target duration and broadcast channel
- Approved text, logo, product images and existing images
- Voice-over, music, subtitle and format needs
