From event announcement to in-venue guidance
From event announcement to in-venue guidance
Main event visual
I design the event name, date, place and main message in a layout that can be transferred to different formats.
Program design
I organize the session, stage, speaker and time information in the order the visitor searches.
Venue graphics
I prepare name badges, stage backdrops, roll-up banners and wayfinding graphics according to the surface list.
Festival and event identity design carries the idea of a single poster into program, digital announcement and venue applications. As Selçuk Aker, I design the graphic set to be used in conferences, exhibitions and brand events according to the agreed surfaces. Organization, ticketing and physical installation are separate tasks from design delivery.
Separating main message and program information
The announcement visual should quickly explain what the event is and when it will be held. The detailed program, on the other hand, allows the participant to find a specific session. Instead of cramming the entire program into the main poster, I distribute tasks among formats. The small social media image and the printed program do not carry the same content density.
Sponsor and speaker layout
The order of priority, allowed spacing and use of logos must be approved by the organization. Variable space is planned to prevent last-minute added sponsors from disrupting the entire layout. Speaker names and titles are taken from a single source. Photo changes are tracked by file version.
Legibility at the venue
Wayfinding graphics should support visitors at the points where they need to choose a direction. Font size, arrow direction and contrast are evaluated according to usage distance. The venue and installation team provide the production measurements. Safety guidance and mandatory signs are handled separately by the rules of the authorized teams.
Managing last minute revision
Program changes may affect the poster, screen and printed leaflet at the same time. We keep track of which files have been printed and which can be updated in a delivery list. We do not mix the print version with the web version. I detail this relationship in the visual language guide for the event. You can request a quote with your event file.
Frequently asked questions
Can a single poster be enlarged to all sizes?
When aspect ratios change, the layout may need to change too. It is necessary to plan separate adaptations for horizontal screen and vertical banner.
Is printing and assembly service included?
The scope of this page is design. File delivery to the manufacturer and technical adaptation may be specified in the scope; Printing and assembly are separate jobs.
Can design start before the programme is final?
The main visual direction and sample program layout can be prepared. The final files are completed after the approved information is received.
What you can share for Festival and Event Identity Design
Festival and event branding by Selçuk Aker. Coordinate posters, programmes, wayfinding and digital announcements in one visual system.
- Event purpose, date and venue
- Approved program and sponsor logo files
- Print substrates, digital formats and deadlines
