Notes on creative business.Page 14
On branding, design and printing; Articles filtered from the heart of the business and real projects.
Design articles
Banner and Slider Design: Adapting a Campaign to Different Areas
How should you prepare the message, mobile placement and delivery list for the web banner, home page slider and advertising image?
Label Design: Organizing Product Information on a Small Surface
When preparing a product label, combine size, material, batch separation and approved contents in a single delivery plan.
Reels and Short Video Design: Files to Prepare Before Shooting
Clarify image, on-screen text, subtitle and format demands in short video, motion graphics and Reels work.
Logo Files: Difference Between Vector Master File and PNG
Separate SVG, PDF and PNG files according to their intended use in logo delivery; Do not decide by looking at the file extension alone.
Choosing a Graphic Design Program: Decide According to the Work You Will Do
When choosing a program for logo, catalog, social media and interface design, consider file, production and team needs.
Menu Design: Common Content Plan for Printed Menu and QR Menu
Edit product, price and category information in the restaurant and cafe menu; Separate print file and digital menu coverage.
Logo Design by Sector: Can a Different Brand Be Created from the Same Icon?
Prepare the logo brief for construction, food, technology and service brands with real usage needs instead of sectoral clichés.
Monthly Graphic Design Support or Project Based Work?
One-time project with regular design need; Compare by delivery list, priority and approval burden.
Graphic Design Terms: Brief, Revise and Submission Glossary
What do concept, revision, vector and open file mean in a graphic design proposal? Clarify the scope of work and your delivery expectations with examples.
How Should You Describe Your Design Portfolio on Your LinkedIn Profile?
Turn your LinkedIn profile into a portfolio entry that explains the work you do and your contribution to projects. The title, business case, and contact step should work together.
An Evaluation Plan for Selecting a Designer on Freelance Platforms
When choosing a designer on a freelance platform, put project suitability next to the score and price. Portfolio, delivery scope and communication pattern should be evaluated together.
Turning a Design Template into a Sellable Digital Product
Prepare together the editable file, user guide, license and support coverage for the digital design product.
Testing On-Shelf Comprehension of Packaging
Do not examine packaging design alone. Check with small comparisons how the product type, variety and main difference are perceived on the shelf.
Checking Information Placement in Food Packaging Before Printing
Finalize product information without establishing visual layout on food packaging. Readability, folding, and approval responsibility are all parts of press preparation.
Comparing Graphic Design Offers within the Same Scope
Evaluate your budget by comparing delivery, revision, licensing and additional work within the same scope of graphic design proposals.
Page Layout that Makes Product Comparison Easier in the Catalog
Make it easy for the reader to spot the difference between the two options in the product catalog. Keep comparison areas, images, and technical information in the same reading order.
Reviewing Brand Identity Examples Without Copying
Leverage format copying from corporate identity examples; Evaluate the design decisions of the references with your own usage area.
Considering Preservation and Presentation Together When Designing an Unboxing
Plan protection, information order and ease of use together when opening the box. Separate structural production control from graphical presentation.
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