Notes on creative business.Page 10
On branding, design and printing; Articles filtered from the heart of the business and real projects.
Design articles
What are CMYK and RGB? Understanding the Screen-to-Print Color Profile
Evaluate the RGB and CMYK difference, profile conversion, material effect and proof control on your print job.
Industry Website Design: Linking Technical Product to Request for Quotation
Plan together the flow of product codes, technical documents, filters and quotes for industrial and automotive suppliers.
Educational Institution Web Design: Not Losing Candidates, Students and Parents in the Same Menu
How to plan different user paths, current announcements and application screens on training and event sites?
Logistics Web Design: Separating New Offer and Existing Shipment Tracking
Prepare different paths for the customer looking for service on logistics and port sites and the user looking for operational information.
Medical Product Web Design: Not Confusing Document, Model and Usage Information
Design guide for model separation, verified content and document versions in medical product catalogues.
Textile Web Design: Information Layout from Collection to Sample Request
Convert collection, fabric detail, variant and sample request flow into design for textile manufacturers.
Law and Consultancy Web Design: Expressing Expertise with Readable Content
A simple design plan for resumes, publication archives and communication channels on law firm and consultancy sites.
Hotel Web Design: From Room Photo to Booking Decision
Design guide to present room differences, price coverage and reservation steps clearly on accommodation sites.
Corporate Email and Website: Brand Identity, Account Ownership and Transfer
Plan account ownership, signature design, and support coverage without mistaking a corporate email address for security.
B2B, B2C and C2C: What Changes Who You Address in Graphic Design?
B2B refers to business-to-business, B2C refers to business-to-consumer, and C2C refers to trade relations between consumers. The value of this distinction in a graphic design brief is not just terminology: it helps to think about who is making the decision, what information they need, and how trust is established.
Mobile Marketing Design: Establishing a Seamless Path from Ad to Application
Mobile marketing involves reaching people using phones and tablets through different channels. For the graphic designer, the task is not only to prepare a vertical advertisement. The message, the page opened and the action to be taken must work together in mobile usage conditions.
Measuring the Outcome of Design: KPI, Campaign Report and the Right Questions
A KPI is a key performance indicator chosen to evaluate progress towards a goal. Not every number that can be measured in a graphic design project is a KPI. If the goal of a campaign is to get offers, increasing the number of likes alone will not reveal whether the design meets the business goal.
Email Newsletter and Mailing Design: Readable Message Instead of a Single Image
Email newsletter design should ensure that the message progresses clearly from the inbox to the main action. Preparing the mailing work as a poster where all the texts are embedded in an image; It may cause problems in terms of readability, updating and adaptation to different screens.
Digital Advertising Brief: Separating Media Budget from Graphic Design
Media spending, campaign management and design production are different work items in a digital advertising plan. When receiving an offer from a freelance graphic designer, it is not enough to just state the total advertising budget. The messages, formats and trial versions to be produced also need to be defined.
Brand Monitoring on Social Media: Turning Comments into Design Decisions
Social media monitoring is the process of monitoring brand-related conversations and feedback. In terms of graphic design, its value is not just in counting how many times you are tagged. Repeated questions may reveal incomplete product information or an image that creates false expectations.
Content Management: Establishing a Publication and Approval Scheme with a Freelance Graphic Designer
Content management is more than just writing dates on the sharing calendar. Preparation, verification, design, approval and keeping of information up to date are planned together. If these steps are not clear when working with a freelance graphic designer, the publication may be delayed even if the design files are ready.
How to Preserve Old Links and Content When Renewing a Website?
Renewing a website is not just about changing colors and screens. Old links, service descriptions, and user-familiar paths need to be mapped to the new structure. When working with a freelance web designer, discuss the content and URL migration plan as well as the design scope.
Page Title, Meta Description and Image: SEO Content Control for the Designer
What a web page says; There should be consistency between title, description, content and image. For SEO, it is necessary to clarify which question the page answers instead of adding keywords to every space. The graphic designer works with the technical application in preparing the visible layout of this information and the associated visual assets.
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