In industrial website design, a large factory photo alone does not answer the buyer's question. The visitor may be looking for a specific size, material or product code. Considering the corporate narrative and finding technical products separately makes it easier for different visitors to navigate the same site.
Separate product family and product code
For an example fastener manufacturer, the product family may contain hundreds of variants. Usage area and common features on the family page; The product detail must include measurements, materials and relevant documents. Re-registering the same product under different names can complicate filters and searching. Prepare sample product data before design begins.
Do not set up the filter by simply adding all the columns in the catalog. Identify the features the buyer is actually comparing. Ways to clear selected filters and submit requests when no results are found should be visible.
Match the technical document with the correct product
In a PDF link, the name, language and version of the document must be understood. Appearing the old drawing together with the new product may create false demand. What information will the technical team verify and who will update the web record when the catalog changes? Catalog data preparation is the beginning of this job.
Do not write product information only in the photo. Measurements and codes should also be included as readable text on the page. In multilingual content, the translation control of units and technical terms should be carried out by the relevant expert.
Quote request should contain product information
When a visitor sends a request for a specific item, it should be clear which product the form is about. Select the required fields, such as quantity and usage condition, with the sales team. If the stock or price field appearing in the design is not connected to the real system, do not give the impression of live data.
With Selçuk Aker, catalog layout, product cards and offer flow can be prepared within the scope of freelance web design. ERP connection and data transfer are also covered by the development team. API interface states completes the integration plan.
Frequently asked questions
Should every industrial site include a dealer portal?
No. An open catalog and request form may be sufficient. If there is a special price or order transaction for the dealer, the need for separate authorization and integration is evaluated.
Does the PDF catalog replace web product pages?
Useful as a downloadable resource; However, it may not meet the needs of finding, comparing and updating products on its own.
Is it necessary to prepare all the products for the first publication?
Priority product families can be determined. Clarify the scope of the release rather than presenting incomplete or unverified records as complete.
