When collecting web design examples, collecting screenshots alone may not explain what you need. The same look may be impressive for a portfolio but inadequate for a technical product catalogue. In addition to the reference to be shared with the freelance web designer, also write down why you liked it and what task it solved.
Evaluate each example with a question
Understanding the service on the home page, comparing products, completing the form or examining project images are different tasks. Which of these is well solved on the reference site? For example, a simple menu is valuable not only because it contains few links, but also because it makes it easy to find the necessary service.
An evaluation note might be as follows: "On this site, catalog samples are separated according to sector and delivery type. On our website, visitors can distinguish between printed catalogs and digital catalog works." This statement gives the designer applicable need. “Let's do the same, let's change the color” does not define a unique solution.
Compare visual decisions with content conditions
While the reference has a two-word title, the same layout may not work if your service requires a long description. The ratio of photos, number of projects, language options and need for updates affect the design. Also consider the menu, cards and text flow, especially on mobile.
- Liked element: hierarchy, navigation, visual presentation or interactivity.
- Our equivalent: real content and visitor duty.
- Unsuitable side: difficulty in access, performance or maintenance.
- Need for a unique solution: brand language and different usage conditions.
Examining a competitor's design does not give permission to use their text or images. Keep separate the design reference and the source of material that can be used.
Do not evaluate the portfolio from the cover image alone
When choosing a freelance graphic designer, ask what the person is designing in the project. The interface, software and content may have been created by different people. Knowing the role of the expert makes it easier to determine the appropriate responsibility for your project.
While examining Selçuk Aker's work, you can select examples with similar usage needs and clarify the scope through web design brief. Your reference file should initiate decisions; It should not replace the ready-made design.
Frequently asked questions
How many references should I share?
Description is more important than number. A small number of examples that clearly represent the need are more useful than a long and uncommented list.
Is it right to request the same animation on a site?
First, talk about its purpose and its equivalent in your content. Appearance, performance, accessibility and implementation cost should be evaluated together.
Can the ready theme be used as a reference?
It can be examined to explain the need for use. Theme licensing, adaptation and original design scope are separate issues.
