Notes on creative business.Page 15
On branding, design and printing; Articles filtered from the heart of the business and real projects.
Design articles
Establishing Social Media Visual Language in Small Business
Create reusable social media designs for your small business; Determine sharing types, colors and text roles.
Evaluating Brand Color Together in Screen and Print
When choosing a brand color, do not just look at the color chart. Include usage conditions on displays, paper, packaging and signage in the same evaluation.
What Should You Check First in Google Maps Visibility?
If you can't find your business on Google Maps, review listing status, referential integrity, and search context separately. Not every invisible problem can be solved with design.
Ratio and Safe Area Plan in Social Media Images
Do not prepare social media images based on pixel size alone. Aspect ratio, cropping, and areas covered by the interface determine the visibility of the message.
How Do Title and Cover Work Together in a YouTube Video?
YouTube cover and title should convey the same promise, and the video should also meet this promise. The task of design is to make content understandable to the right audience.
Making the First Project Manageable in Freelance Design
When starting a freelance design career, keep the scope of service narrow and clear. In the first project, brief, feedback and delivery order are as important as production.
What Should You Remove and What Should You Keep in Minimalist Design?
The aim of minimalist design is to preserve the message while reducing the number of elements. The decision to simplify should not take away the information the reader needs.
Questions to Ask When Taking References from Design History
Design history and poster archives should be examined to understand decisions, not to get ready-made formats. Reading the context of the work makes it easier to develop original ideas.
Preparing for Corporate Portrait Shooting in Terms of Design
Before shooting corporate portraits, determine the framing, spacing, consistency and file needs of web and promotional materials.
Visual Communication Terms Mixed in the Design Brief
Using the same word with different meanings in the design brief makes the delivery unclear. Separate the duties of concept, mockup, source file and print file.
Examining After Effects Render Error by Narrowing It Down
When After Effects export fails, do not change all settings at once. Examine the error log, output path, and problematic time interval in order.
Presenting Information Open to Artificial Intelligence on the Designer Website
Describe service, role and project information in clear text on your designer website; Prepare verifiable content for AI searches.
Usage Tests Before Approving the Logo Design
Seeing a logo large on a white background does not mean that it works well in daily use.
Moving Corporate Identity from File Delivery to Daily Use
The test of corporate identity work in daily life begins after the designer leaves the table.
Turning User Research into Screen Decisions
User research gains meaning through product decisions to be made after the interviews are completed.
What Decisions Should Be Tested in Wireframe and Prototype?
Wireframe and prototype do not do the same job.
What Should Be Included with the Components in Design System Delivery?
The design system doesn't just consist of buttons with the same appearance.
Going Beyond the Number of Pages in a Web Design Brief
The number of pages alone is not a sufficient measure when comparing website design prices.
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