In the design of opening the box, the safe transportation of the product, easy removal and receiving the correct information should be considered together. Flashy presentation alone is not enough.
Draw the opening sequence
Make a small diagram of the customer's movements from the outer package to the product. Where is the tape opened, which part is removed, when is the usage information seen? If an unnecessary layer makes it difficult to reach the product, being visually elegant does not make it useful. Determine what you need to say to the user at what point in this order.
Separate graphic from structural design
Carton thickness, bearing strength and internal protective solution should be evaluated with the packaging manufacturer. Graphic design is based on these decisions. Do not mistake the three-dimensional presentation on the screen for a production test. Fill the sample with real product; Observe the movement of the product, opening and closing again. Plan appropriate handling testing with the supplier based on the needs of the product.
Place the information in the correct layer
The outer surface can handle the carrying and recognition work, while the inner card can handle the first use guidance. However, the necessary information should not remain only on decorative paper to be thrown away. If there is a description that needs to be read before accessing the product, place it at the beginning of the opening sequence. If you use a QR link, also include a printed prompt; Don't assume that the customer will pick up the phone in every situation.
Question the rationale for the extra material
Each additional part must have a role in terms of protection, information or use. Do not write environmental claims on the packaging that have not been verified by the manufacturer. Also consider mundane tasks such as sorting ingredients and storing the box. In the final review, consider not only the photogenic opening, but also the moment when the customer is ready to use the product.
Frequently asked questions
Is it necessary to add a message to each layer at unboxing?
No. Determine at what stage the message works. Unnecessary cards and layers can make opening difficult; Protection of the product, easy removal and availability of necessary information are priorities.
Why is the sample important in box opening design?
A visual model does not fully demonstrate the ease of opening, the fit of internal parts, or the behavior of the material. Removal and reinsertion of the product should be attempted on the sample prepared with the manufacturer.
