Make it easy for the reader to spot the difference between the two options in the product catalog. Keep comparison areas, images, and technical information in the same reading order.
Choose the deciding features
Not all product data are of equal importance. Ask the sales team what features customers are comparing. Size, area of use and compatibility often come before the marketing slogan. Include only the areas that make a significant difference in a comparison table; Do not load the work of a detailed technical document onto a single page.
Give the same data the same location
If the product code is somewhere else on each page, the reader constantly searches again. Set fixed locations for code, product name, and key features. Instead of filling empty fields with random information, clearly state that the relevant feature is not available. Let units and number writing follow the same rule; Confusing centimeters with millimeters may not seem like a visual problem, but it distorts the comparison.
Use photo scale consciously
Showing products of different sizes as the same size may create false expectations. If images are not to scale, support the size with clear data. Separate the detail photo from the main product image. Don't let the decorations added to the surroundings compete with technical knowledge; The catalog should be able to be scanned quickly during use.
Final check with a user task
Ask someone not involved in the design to find two products that fit the specific need. Record where he stands, what area he misinterprets, and what information is missing. Instead of helping by explaining the question, see if the page works on its own. Check the print and PDF version separately; screen links are useless on the printed page, and a very small spreadsheet is a challenge in both environments.
Table of contents and product index accommodate different search paths
If the reader knows the product family, he can proceed from the contents; product directory may be faster if one knows the code. Don't cram two needs into one long list. Make sure category names, page numbers, and product codes use the same naming convention.
In a sample check, select three products in the catalog and ask one person to find them by code alone and another by their usage area. Observe where they pause. This little experiment doesn't measure sales results; It may indicate problems in accessing information.
Test photo, space and digital version together
Comparing product photographs should be presented with similar angle and scale logic. Differences that make the product appear larger than it is may mislead the reader. Maintain relationships between product name, technical information, and image rather than filling every space on the page.
Print and digital deliveries can be planned separately with the catalog designer Selçuk Aker. Links and file size are checked in the screen PDF, and manufacturer specifications are checked in the print PDF. Print preparation guide details the final stage.
Frequently asked questions
When is a comparison table useful in a product catalogue?
The table can be useful if the customer is selecting several products based on the same features. Instead of piling up all the technical data, select meaningful areas for the decision and represent the same feature with the same unit.
Should the product photos in the catalog be the same size?
The visual layout should be consistent; However, the actual size relationship of the products should not be misrepresented. If the difference in scale is significant, provide measurement information clearly and plan the use of the photo accordingly.
